Top 100 Social Media, Internet Marketing & SEO Blogs for 2013

Handling Comms During COVID-19? We've compiled our best resources.

Mobility concept

This is a guest post by Beth Blanchard, manager, electronic media, and Stone Hansard, supervisor, internet media.

Ever since Jay Krall compiled the inaugural list in 2009, our top 100 social media and internet marketing posts have been among CisionBlog’s most discussed, shared and trafficked content. Along the way, we’ve made some changes, from Valerie Lopez’s introduction of Compete metrics in 2010, to the addition of SEO as a topic for consideration the following year. Much like the social Web itself, our lists are constantly evolving, and this year is no different. Rather than ranking by traditional metrics, we’re using our new in-house UVPM measurement, Cision Digital Reach.

Given the social nature of this list, the change is quite fitting. Cision calculates Digital Reach by aggregating the number of quarterly shares a website attracts on Facebook and Twitter, then multiplying this sample by an average number of visits per share. This new method better reflects the way real Web users view and share content. Increasingly, the traditional concept of “reach” in media measurement is intertwined with online sharing activity, and no longer based solely on website traffic.

To create the list, we mined Cision’s media database and found nearly 700 blogs in the U.S. and Canada covering social media, online marketing or SEO. From there, we winnowed it down to blogs that primarily focus on these topics. Finally, we ranked the blogs based on both Digital Reach and inbound links. Without further ado, here are the results:

Rank Blog
1 Matt Cutts
2 Seth’s Blog
3 Search Engine Land
4 AllFacebook
5 copyblogger
6 Social Media Examiner
7 SEOmoz Blog
9 Social Media Today
10 HubSpot Internet Marketing Blog
11 Inside Facebook
12 SocialTimes
13 ShoeMoney
14 Scobleizer
16 Search Engine Journal
17 Search Engine Roundtable
18 Online Marketing Blog
19 Socialnomics
20 Convince & Convert
21 John Battelle’s Searchblog
22 ShareThis Blog
23 Web Strategy by Jeremiah Owyang
24 AllTwitter
25 SEO
26 The Marketing Technology Blog
27 John Chow Dot Com
28 Social Media Explorer
29 Personal Branding Blog
30 Anil Dash’s Blog
31 apophenia
32 Social Fresh
33 Beth’s Blog
34 The Social Media Marketing Blog
35 Six Pixels of Separation – The Blog
36 Mari Smith
37 Soshable
38 Lost Remote
39 Successful Blog
40 Sprout Insights
41 Spin Sucks
42 Empowered
43 The BrandBuilder Blog
44 Socialbrite
45 Seo by the Sea
46 Social Media B2B
47 Danny Brown
49 Logic + Emotion
50 PR Squared
51 Zac Johnson
53 Stowe Boyd
54 Blogtrepreneur
55 Blogging 4 Jobs
58 The Sales Lion
59 SocialMouths
60 MarketingProfs Daily Fix
61 Graywolf’s SEO Blog
62 UnMarketing
63 Lorelle on WordPress
64 Being Peter Kim
65 John Haydon
66 Social Barrel
67 Social Business Blog
68 SociableBlog
69 Outspoken Media
70 The Future Buzz
71 The Real Time Report
72 Peter Shankman
74 Search Engine Optimization Journal
75 Matt Bacak On Internet Marketing & Life
78 Michelle Blanc
79 Storyful.
80 ClickNewz!
81 SocialText Blog
82 Likeable Media Blog
83 aimClear Blog
86 Creativity_Unbound
87 Smedio
89 Social Marketing Fella
90 Build A Better Blog
91 NowSourcing
92 PRBreakfastClub
93 Webbiquity
94 Geoff Livingston
95 Blueliner Blog
96 Blind Five Year Old
97 SheGeeks
98 A Relationship Economy
99 SMUG – Social Media University, Global Blog
100 Local SEO Guide

Editor’s Note: An earlier version of this list mistakenly included a Germany-based blog.

Disclaimer: A question we’ve addressed often on this blog and in many of our free Cision Webinars, with all the metrics available for determining influence on the social Web, how can you determine which blogs really matter? As Jay noted in his original post, influence is subjective by nature and we’ve read a lot of great posts by bloggers who didn’t make the list. Some of them wield more influence in social media education endeavors outside of their blogs, such as conferences, Webinars, podcasts and white papers.

Know of an amazing blogger who didn’t make the list? Let us know!

Tags : social media

About Cision Contributor

This post was written by a guest Cision contributor.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.