June 17, 2013
/ by Brian Conlin
Social media gives businesses the opportunity for real-time interaction with fans and prospects, but it provides value in another way: generating publicity.
According to Vocus’ 2013 State of the Media Report, more than half of journalists are open to pitches on social media. Even if you aren’t a known source, the news you put on social media could still be found with a retweet or like—moves that give your posts more exposure.
Here are nine ways to generate publicity with social media including Facebook, Twitter, Pinterest, and Google+:
The world’s largest social network has the potential to take your story worldwide through readers’ Likes and shares. Here’s what to do.
1. Link to your story in your Facebook status. This promotes your news to your whole network in a single click. If your network includes bloggers and reporters, your news will be in their hands without ever sending a pitch.
2. Share a compelling fact from your story. Your news release headline might be great, but give readers another reason to click through to it. Pull an intriguing fact, statistic or quote out of your release and make that the focus of your post.
3. Ask for a Like! Don’t be afraid to ask for likes or reposts when you promote your story on Facebook. If you have built goodwill with your customers and fans, many will be happy to spread the word for you especially if your story is interesting.
4. Share your news on your personal page, too. Your business page has fans. Your personal page has friends, who are more likely to help you publicize your story and create more buzz.
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Of journalists who want pitches from social, Facebook (31%) and Twitter (29%) are the preferred networks.
With its huge reach and easy sharing and retweeting, Twitter can spread the word about your story in seconds. Here’s how you can drive the process.
1. Tweet your story link (more than once). News release services like PRWeb have a feature that will send your tweet for you as soon as you hit send. Later, follow up with a couple more tweets over several days to create more traction and reach more people. Vary your headline and be careful not to overdo the frequency.
2. Promote those who promote you. Got a retweet of your story? Acknowledge it with a simple thank-you. This is a roundabout way to create a second round of buzz on Twitter. If you’ve earned a follow from a reporter or blogger, this tactic means your story will appear twice in their timeline.
3. Play the #hashtag game when you tweet your story. When tweeting your story to your followers, categorize it by adding a hashtag (aka the ‘pound sign’) to a word or phrase relating to your story or industry. As well as getting you seen by people outside your network of followers, it will put you on the radar of journalists and bloggers who follow that hashtag.
1. Pin it: According to Marketing Land, Pinterest saw a 1,047 percent increase in unique PC visitors and 4,225 percent increase in mobile visitors in 12 months. To take advantage of this social network’s growing audience, pin a photo of your latest press release or blog post to Pinterest. To boost your chances of this image getting found through search engines, add keywords to a) your image’s file name, b) the board that you pin it to, and c) your pin description text.
2. Google + it: Earning social shares on Google+ can help your story get a higher place on Google. Not only will Google rank it higher, but Google will display how many shares it has on the results page. This will help your story stand out to readers, particularly industry bloggers researching the latest trends.
For a free guide to bigger publicity results, click here!
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