6 Inspirational Quotes from Day 2 of #CMWorld

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Jonathan Mildenhall of The Coca-Cola Company talks to a packed room at #CMWorld.

There will be dozens of great round-ups and posts and myriad tweets on Content Marketing World 2013 over the next few days, but if you are looking for quick inspiration, I’ve compiled six of my favorite quotes from Day Two:

“Market your marketing: content is fire, social media is gasoline.” (An oldie, I know, but a goodie.) 
Jay Baer, Convince & Convert

“What would your content look like if your customers signed your paycheck?”
Ann Handley, Marketing Profs

“No room to fail means no room to grow.”
Jonathan Mildenhall, The Coca-Cola Company

“You need to build amplification into your content marketing strategy.”
Lee Odden, TopRank Online Marketing

“It’s simple. You need to give people what they are looking for.”
Brian Clark, Copyblogger

“80 percent of your future profits will come from 20 percent of your existing customers.”
Ardath Albee, Marketing Interactions, Inc.

What are some of your highlights from #CMWorld?
For more on content marketing, grab a free download of Power Your Story: Content Marketing Essentials for PR or get a demo of Cision’s Content Marketing Suite!


Lee Odden talks search and social to #CMWorld attendees.

About Heidi Sullivan

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

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