#CMWorld 2013: A Data-Driven Analysis

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With sessions filled with insight from Jay Baer, Jonathan Mildenhall, Ann Handley, Michael Brenner, William Shatner (!) and more, Content Marketing World 2013 was packed with content enthusiasts like us.

SVP of Digital Content Heidi Sullivan and Director of Product Marketing Laurie Mahoney attended and chronicled some of their favorite content marketing quotes from CMWorld 2013 sessions.

We pulled data using the Cision Social Media Dashboard to take a deeper look at the social noise to see what all the chatter was about. With a few clicks, we found:

Topic Analysis – Total number of mentions using #cmworld or cmworld on Sept. 9-11:

From Sept. 9-11, CMWorld was mentioned 21,248 times!

From Sept. 9-11, CMWorld was mentioned 21,248 times!

We also looked at the ‘Unique Source Count,’ which indicates the number of unique individuals mentioning CMWorld, and there were more than 3,700!

Topic Trends – Flow of online conversations during the span of the conference:

topic trends

The biggest spike occurred at 9 a.m. ET on Sept. 10, during Jay Baer’s keynote on Why Smart Marketing is about Help Not Hype. Directly behind that was a spike at 2 p.m. ET, when The Coca-Cola Company’s Jonathan Mildenhall took the stage for his keynote, From Happiness Factory to Content Factory – How Coca-Cola is Growing Through Liquid Storytelling.


Conversation Cloud: These words were used the most in conjunction with CMWorld.

Convo Cloud

Anyone else love that the words ‘awesome,’ ‘strategy,’ and ‘video’ are some of the most used?



Usernames Mentioned: The Twitter handles mentioned the most in conjunction with CMWorld:



Jay Baer took first place with almost 600 mentions and Jonathan Mildenhall is right behind him with just under 500.


What is your favorite takeaway or moment from #CMWorld?

For more on content marketing, grab a free download of Power Your Story: Content Marketing Essentials for PR or get a demo of Cision’s Content Marketing Suite!

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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