Infographic: A PR Pro’s Guide to Social Media Etiquette

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This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco.

Everyone seems to fear posting something on social media that will end up on the news for all the wrong reasons. After all, stories about social media gaffes by people and businesses have become commonplace.

Although much of social media etiquette is universal, Facebook, Twitter, LinkedIn, Google+ and all of the other networks have their own specific rules. Businesses and PR pros should familiarize themselves with these rules in order to tailor their content for each network.

The way your public relations team conducts itself on social media has a lasting effect on customers, clients, sponsors and advertisers. Here are some quick tips:

  • Avoid writing anything too personal on Twitter. No one is too bothered about what your CEO had for breakfast.
  • With Facebook, keep the 80/20 rule in mind, but be careful about jokes as they can be misinterpreted. In fact, managing your reputation on social media is vital to the success of your business.
  • “Hat tips” are always nice because Google+ is all about helpful engagement.
  • Instagram is all about sharing a story, and for businesses, that means picking a unique, relevant theme and then taking high quality pictures.
  • You need to be careful with LinkedIn; be personable, but not personal.
  • Lastly, Pinterest is all about curating content, but the number one rule is to make sure your links are in order.

Want even more tips and facts and figures about your favorite social networks? The infographic below is a social media etiquette guide that shows how your public relations team should conduct themselves on the most popular social media platforms.

No matter the network you use. Vocus has you covered. Get top tips and tactics from the free Social Media Cheat Sheet Sheets!

 Social Media Etiquette for PR Pros

The Social Media Etiquette Guide was published with permission from Ivan Serrano.

Tags : social media

About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

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