September 15, 2014
/ by inVocus Staff
When: October 31
What: On October 31, 1941, construction ended on an important monument in American history: Mount Rushmore in South Dakota. Today, it stands a symbol of presidential greatness and is an incredibly popular tourist spot. Celebrate Rushmore’s 70th anniversary by capitalizing on tourism and parks and recreation.
Background: Construction on Mount Rushmore began in 1927. It took 14 years to build and features 60 foot sculptures of the heads of former presidents George Washington, Thomas Jefferson, Theodore Roosevelt and Abraham Lincoln. Each year, the monument is host to more than two million visitors from around the world.
Story Pitch: A number of groups and organizations can commemorate the anniversary of Mount Rushmore’s completion. Local parks and recreation groups will want to promote the importance of the monument while also promoting local history and the importance of monuments, culture and the local park system. Tourism offices may point out the significance of American history and what the sculpture itself means. They may also note the meaning of other local landmarks. Travel agents may want to note the many things to do on a Mount Rushmore vacation, pointing out all South Dakota and the Keystone area has to offer.
Story Hook: In 2012, 2,184,477 visitors came to the Mount Rushmore National Memorial. Consider the following when you make your pitch:
Tips: Someone who is well-versed in the restoration and preservation of monuments could weigh in on their historical importance. In addition, someone who frequently travels and visits monuments could offer suggestions on visiting monuments and avoiding congestion at busy sites.
National Recreation and Park Association (703) 858-0784 lhoffmann(at)nrpa.org www.nrpa.org
U.S. National Committee of the International Council on Monuments and Sites (202) 463-1291 www.usicomos.org
U.S. National Park Service (202) 208-3818 www.nps.gov
U.S. Travel Association (202) 408-8422 feedback(at)ustravel.org www.ustravel.org
World Monuments Fund (646) 424-9594 wmf(at)wmf.org www.wmf.org
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