September 12, 2014
/ by Katrina M Mendolera
The Washington Post has undergone a number of changes since Amazon co-founder Jeff Bezos purchased the paper last August from the Graham family. From staff changes to digital innovations, here’s a look at some of the most recent shifts at the storied newspaper.
Katharine Weymouth, granddaughter of former post publisher Katharine Graham and current publisher of the Washington Post, is stepping down from her position as of Oct. 1. The Graham’s owned the paper from 1933 until last year and Weymouth is the last link to that storied family/newspaper history. Replacing her will be Fred Ryan, one of the co-founders of Politico, which has given the Post a run for its money on D.C. political news coverage since it launched in 2007.
Meanwhile, the Post has also launched several new sites and blogs in the last several months, the most recent being America Answers, an event series that documents how cities are solving national issues locally. “One of our goals here was to create a defining and original event series that has scalability across both verticals and geographical regions,” Washington Post CRO Kevin Gentzel told Digiday.com. ”You can imagine us building on this with something like, for example, ‘India Answers’ or ‘Brazil Answers.’”
In May, the Post launched PostEverything, a site dedicated to broadening the discussion past what’s covered elsewhere. In editor Adam B. Kushner’s introduction of the site, he defines the site with this question: “Should we worry about the robot takeover of U.S. jobs? Ask an economist.” Other sites that have launched include Storyline, which as its name suggests, tells stories, focused on public policy, according to the site. Readers can also submit their own stories. There’s also Get There, a site dedicated to money, which launched last month. The focus is on the power of money and how it can transform lives, with articles dedicated to saving, spending and investing.
The Post also launched TheMost last week and features a number of “most read” and “most shared” headlines from Post media partners, including Time, The Atlantic, Denver Post, Houston Chronicle, Slate and New York Public Radio, to name a few.
With a new publisher taking the reins next month and more digital innovation on the way, it will be interesting to watch how the new Washington Post fares in this ever-evolving media landscape.
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-877-297-8912from 8 AM - 5 PM CT