Social media isn’t just Facebook and Twitter, however those two networks dominate the social PR conversation. Did you know that 20 percent of adults use Pinterest — which is more than Twitter? That’s just too big to ignore.
Rich media social networks such as Pinterest, YouTube, Instagram and Vine appeal to both niche and broad audiences. Whether they’re big traffic drivers or visually stimulating, they’re shaping the future of social media.
So what’s a PR pro that wants to discover the big, bold world of rich media social networks to do?
You could scour the Internet or you could let Cision do the work for you. (You can also watch the Pinterest 2015: Pin Down a Winning PR Strategy webinar!)
We’ve searched high and low for the top 50 media rich social influencers on Twitter by leveraging CisionPoint‘s Influencer Search and by receiving a high score in relevancy (the volume of on-topic tweets related to rich media), timeliness (recent tweets related to the topic), engagement (retweets, replies and mentions), and cone of influence (connection to other influencers in the space), to find the experts on rich media social networks that you NEED to follow.
Here’s our top 50, listed alphabetically.
- Tinu Abayomi-Paul @Tinu
Olympiad insomniac. Black on all sides. @HotMommasProj Women’s Leadership Fellow. Was #wgbiz. Now #ladybytes #infj #marketing. & you can’t knock my hustle.
- Mike Alton @mike_allton
Social Media and Blogging consultant for SMB. HootSuite Pro & Author. http://owl.li/xf3p Specialties include #ContentMarketing, #SEO and #minestrone.”
- Anna Bennett @acadizbennett
Pinterest Expert?Ask me about Pinterest Account Management at anna@whiteglovesocialmedia.com
- Jennifer Berson @JenerationPR
PR/Marketing for Beauty, Children’s and Lifestyle brands, former lawyer. I used to go places, then I had kids.”
- Andre Bourque @SocialMktgFella
Editor Emeritus @Technorati | @SocialMedia2day Advisor | PR & Inbound Mktg Consultant | @RoxyCertified’s Dad | https://www.facebook.com/SocialMarketingFella …
- Rich Brooks @therichbrooks
Founder of The Marketing Agents Podcast and @agentconference. Prez of @flytenewmedia. Enjoy killing zombies and taking long walks on the beach.
- Lisa Buyer @lisabuyer
#SocialPRSecrets Author, Speaker, Professor @UFJschool @UFPUR4932 @ClickZ #SEWatch writer #CEO words of wisdom: If you’re handed it; handle it. #Yoga girl :)”
- Paul Colligan @colligan
Expand Reach – Leverage Tech – http://HowToPodcastBook.com
- Gini Dietrich @ginidietrich
CEO Arment Dietrich. Author @spinsucks, blog and book. Co-author Marketing in the Round. Speaker. Avid cyclist. A foodie. Loves shoes & wine.”
- Peg Fitzpatrick @PegFitzpatrick
Rockin’ a positive attitude • Co-author of #ArtofSocial Media http://amzn.to/10aOzd4 • Social media strategist • Pinterest marketing and visual media pro
- Jeneba Ghatt @JenebaSpeaks
CultureCritic|Attny|Author|ex-WashTimes.Politic365 & UrbanFaith Columnist.WhiteHouse BlackBloggers Summit.GhattMediaHoldings.Publisher contact: jghatt@gmail.com
- Wade Harman @wadeharman
Relationship #Marketing Architect & Social Media Speaker & Coach. Learn how to build positive relationships that bring more opportunities online!
- John Haydon @johnhaydon
Dad. Digital #marketing and #fundraising expert for nonprofits. Author of #Facebook Marketing for Dummies http://fbm4d.com #Dogs #FTK #Buddhism
- Kami Huyse @kamichat
On the PR treadmill of life…Founder of @ZoeticaMedia (http://bit.ly/kamiwork ), founder of Social Media Breakfast Houston (http://ow.ly/dcqLC ) #SMBHOU”
- Susan Wenner Jackson @SusanWJackson
Working mom against guilt (@WMAGBlog); VP of Content Partnerships (@Ahalogy); UU; lover of TV, red wine, Montessori and Pinterest.”
- Guy Kawasaki @GuyKawasaki
Mantra: I empower people. Chief evangelist of Canva. https://www.canva.com/ . Author of twelve books. Former chief evangelist of Apple.
- Nichole Kelly @Nichole_Kelly
Author of How to Measure Social Media. CEO of Social Media Explorer | SME Digital. Strategic thinker. Heavy lifter. Driven by the bottom line. Rocks the awesome
- Larry Kim @larrykim
Founder of @WordStream. Top Columnist @Inc Magazine & Search Engine Land – PPC Marketing, AdWords, Content Marketing, Entrepreneurship, Start-ups”
- Jeff Korhan @jeffkorhan
Marketing Keynote Speaker and Coach for Small Business. Author of Built-In Social [ http://www.builtinsocial.com ] and Podcast Host [ http://www.thisoldnewbusiness.com ]
- Shelly Kramer @ShellyKramer
Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. Luv MilkDuds+Beer. Member of Oversharers Anonymous.”
- John Kremer @JohnKremer
Book marketing is what I do. I teach people how to market their ebooks/books, both online and off. Promote your books: http://bookmarketingbestsellers.com”
- Michele McGraw @scrappinmichele
Digital Lifestyle Blogger, Mom to 4, Family Storyteller, Runner, Fitness Gaming, Digital Scrapbooking, Gadget Geek, #Technology, #DigiScrap #TechMom”
- Drew McLellan @DrewMcLellan
Owner of Agency Management Institute (formerly AMR) and McLellan Marketing Group, author, speaker, blogger but mostly Dad”
- Jason Miles @mrjasonmiles
Bestselling author, co-founder & marketer at Liberty Jane Clothing. Blogger at http://www.marketingonpinterest.com”
- Heidi Richards Mooney @HeidiRichards
Sharing PR, Internet Marketing & Social Media Tips. Author of Quirky Marketing @ http://quirkymarketingcalendar.com Publisher http://WEMagazineforWomen.com . I work with Authors!”
- Michael Neubarth @MichaelNeubarth
Tech Marketer, Analyst, Journalist”
- Vincent Ng @vincentng
Looking for a Pinterest consultant or speaker? I’ve been blessed to help businesses grow their sales and traffic with Pinterest. Speaking at #SMMW15
- Lee Odden @leeodden
CEO @TopRank Online Marketing. Author, Speaker & Consultant for B2B Content Marketing, Social Media, PR & Search. Proud Dad, World Traveler, Foodie, Beardie.”
- Shawn Provance @OCMarketingGuy
Marketing Strategy & Consulting | SEO – Search Engine Optimization | Email Marketing | Social Media | On-Line Lead Generation | Website Optimization & Content
- Rebekah Radice @RebekahRadice
#SocialMedia, Digital Marketing, Author, Keynote Speaker, Co-Founder @Imagine_WOW @eSocialSuccess | Coffee addict, sunshine lover & nuts about my 2 pups! ?”
- Mark Robertson @MarkRRobertson
@ReelSEO founder (http://www.reelseo.com/ ), video marketing & SEO expert, and other stuff that’s much more silly.”
- Lisa Rodriguez @NextLevelVA
#Virtual Biz Support Specialist to #Entrepreneurs – #hireava #virtualassistant #socialmediamarketing Set Yourself Up for Success in 2015!
- Francisco Rosales @socialmouths
I help entrepreneurs and small businesses turn their vanilla web presence into a profit powerhouse. Caffeine addict and Fan of Dr. Sheldon Cooper. Bazinga!
- Bruce Sallan @brucesallan
Dad, writer, radio host, founder of #DadChat (Thursdays 6-7pm, PT). My books are on Amazon, iTunes, my website. FB Page: http://bit.ly/FBDadPage .”
- Cynthia Sanchez @OSPInteresting
Pinterest Blogger, Podcaster, Social Media Creative & Trainer. Have a question about #Pinterest? Give me a shout.”
- Mike Sansone @mikesansone
Writer, Coach, Podcaster. I help small business owners in building a better presence online & offline. Blog at http://www.ConverStations.com”
- Neal Schaffer @NealSchaffer
Author, @MaxYourSocial | Founder @msocialbusiness | Trilingual Social Media Strategy Consultant, Coach, and Speaker | ???????????????G+:”
- Adam Sherk @adamsherk
SEO / PR consultant. I help publishers with enterprise SEO, audience development and digital strategy. VP SEO & Social Media at Define Media Group”
- Jeff Sieh @jeffsieh
Creative brain for hire • visual storyteller • social media consultant • speaker • humorist • http://bit.ly/1h73M2I
- Ann Smarty @seosmarty
#Blogger | Founder http://MyBlogU.com | Co-founder #VCBuzz | Brand manager @NinjasMarketing +If all you need is SEO, follow @annsmarty [I tweet a lot!]”
- Ileane Smith @Ileane
Blogger, Podcaster, YouTuber, Social Media Diva! Free download Social Media Traffic Report http://bit.ly/sm-trafficreport … #blogtips #youtubetips”
- Michael Stelzner @Mike_Stelzner
Founded Social Media Examiner @smexaminer, host of Social Media Marketing podcast, authored Launch & Writing White Papers. Committed Christian and dad.”
- Patsy Stewart @stewartbuzz
Social Media Practitioner | Owner Social BUZZ Lab | Branding Strategist | Digital Marketing | Apparel Marketing |Android | Living the Salt Life
- Marcie Taylor @suburbanmama
social media strategist, connector, writer, coffee drinker, surf city family editor, OC Family columnist http://www.marcietaylor.com/blog also http://surfcityfamily.com”
- Andi Teggart @luckyandi
glass half full kind of girl, a peacemaker, a go-getter, a life lover! marketing/social media at @piqora, formerly @edelmandigital. aspire to conquer the world.”
- Ann Tran @AnnTran_
Social media consultant, #travel social marketing strategist. Forbes Top10 #SM Influencer. http://ann-tran.com/ Contributor at http://www.entrepreneur.com/author/ann-tran”
- Denise Wakeman @DeniseWakeman
Your Adventure in Visibility starts here… http://boostyourvisibility.com … get on the path to getting more traffic, better clients and bigger opportunities.”
- Dede Watson @Dede_Watson
Social Media Consultant & Strategist, FORBES Top 50 Social Media Power Influencer ? Brand Builder #Entertainment #Media @chelseakrost @kimberlymoffit”
- Caleb Wojcik @calebwojcik
I teach web creatives how to make better videos at http://DIYVideoGuy.com & run a video studio at http://CalebWojcikFilms.com . (Previously co-founded @Fizzle)
- Alex Yong @ggSolutions123
Journalist at @smallbiztrends. Writer and friend to corporate #PR & agencies. #elevatePR ~I believe PR can strive to EXCEED clients’ goals. Views=mine
Did we miss any? Add who you think should have made the list in our comments section.
Want to see who made our other top lists? Check out the top 50 content marketers and top 50 social media influencers on Twitter!