Social media isn’t just Facebook and Twitter, however those two networks dominate the social PR conversation. Did you know that 20 percent of adults use Pinterest — which is more than Twitter? That’s just too big to ignore.
Rich media social networks such as Pinterest, YouTube, Instagram and Vine appeal to both niche and broad audiences. Whether they’re big traffic drivers or visually stimulating, they’re shaping the future of social media.
So what’s a PR pro that wants to discover the big, bold world of rich media social networks to do?
You could scour the Internet or you could let Cision do the work for you. (You can also watch the Pinterest 2015: Pin Down a Winning PR Strategy webinar!)
We’ve searched high and low for the top 50 media rich social influencers on Twitter by leveraging CisionPoint‘s Influencer Search and by receiving a high score in relevancy (the volume of on-topic tweets related to rich media), timeliness (recent tweets related to the topic), engagement (retweets, replies and mentions), and cone of influence (connection to other influencers in the space), to find the experts on rich media social networks that you NEED to follow.
Here’s our top 50, listed alphabetically.
- Tinu Abayomi-Paul @Tinu
Olympiad insomniac. Black on all sides. @HotMommasProj Women’s Leadership Fellow. Was #wgbiz. Now #ladybytes #infj #marketing. & you can’t knock my hustle.5 Secret Vine Marketing Tips Revealed http://t.co/F4RkYdHJJN via @SMWriting
— Tinu Abayomi-Paul (@Tinu) December 10, 2014
- Mike Alton @mike_allton
Social Media and Blogging consultant for SMB. HootSuite Pro & Author. http://owl.li/xf3p Specialties include #ContentMarketing, #SEO and #minestrone.”Pinterest Case Study: Focus and Read http://t.co/n0alYjWA02
— Mike Allton (@mike_allton) January 7, 2015
- Anna Bennett @acadizbennett
Pinterest Expert?Ask me about Pinterest Account Management at anna@whiteglovesocialmedia.comPinterest Expert Reveals 7 Essential Activities for Pinterest Success In 2015 http://t.co/YM7D9XAv88
— Anna Cadiz Bennett (@acadizbennett) January 6, 2015
- Jennifer Berson @JenerationPR
PR/Marketing for Beauty, Children’s and Lifestyle brands, former lawyer. I used to go places, then I had kids.”5 Ways to Improve Your Pinterest Marketing: http://t.co/NSUYNfMX0t
— Jennifer Berson (@JenerationPR) December 22, 2014
- Andre Bourque @SocialMktgFella
Editor Emeritus @Technorati | @SocialMedia2day Advisor | PR & Inbound Mktg Consultant | @RoxyCertified’s Dad | https://www.facebook.com/SocialMarketingFella …How to Optimize Your Pins for the Pinterest Smart Feed: Have you heard about the Pinterest smart … http://t.co/Dpq8WsKki0 #SocialMedia
— Andre F Bourque ? (@SocialMktgFella) December 1, 2014
- Rich Brooks @therichbrooks
Founder of The Marketing Agents Podcast and @agentconference. Prez of @flytenewmedia. Enjoy killing zombies and taking long walks on the beach.How to use hashtags on Twitter, Instagram, Pinterest, Google+ and yes, even Facebook: http://t.co/0tGOFXYSw5
— Rich Brooks (@therichbrooks) December 21, 2014
- Lisa Buyer @lisabuyer
#SocialPRSecrets Author, Speaker, Professor @UFJschool @UFPUR4932 @ClickZ #SEWatch writer #CEO words of wisdom: If you’re handed it; handle it. #Yoga girl :)”Social #PR News: Social Through a Visual Lens: Understanding Pinterest, Instagram & Tumblr at #S… http://t.co/vdhoaXj50w via @aimclear
— Lisa Buyer (@lisabuyer) November 25, 2014
- Paul Colligan @colligan
Expand Reach – Leverage Tech – http://HowToPodcastBook.comInstagram tops 300 million active users, likely bigger than Twitter http://t.co/jQhxaDqaIr
— Paul Colligan (@colligan) December 11, 2014
- Gini Dietrich @ginidietrich
CEO Arment Dietrich. Author @spinsucks, blog and book. Co-author Marketing in the Round. Speaker. Avid cyclist. A foodie. Loves shoes & wine.”Are You Missing Out on These Social Media Opportunities? By our own @lkpetrolino (and it has Pinterest!) http://t.co/mMctsf28gL
— Gini Dietrich (@ginidietrich) January 7, 2015
- Peg Fitzpatrick @PegFitzpatrick
Rockin’ a positive attitude • Co-author of #ArtofSocial Media http://amzn.to/10aOzd4 • Social media strategist • Pinterest marketing and visual media proGreat stuff, no fluff in The #ArtofSocial Media book. Tactics to improve your social media. https://t.co/GjHF9wEhLP pic.twitter.com/jo0qOtfrnA
— Peg Fitzpatrick (@PegFitzpatrick) January 5, 2015
- Jeneba Ghatt @JenebaSpeaks
CultureCritic|Attny|Author|ex-WashTimes.Politic365 & UrbanFaith Columnist.WhiteHouse BlackBloggers Summit.GhattMediaHoldings.Publisher contact: jghatt@gmail.com@LinkedInExpert @MelonieDodaro unlike Pinterest which drives traffic back to a site or an ecommerce site, possibly make purchases. IG cannot
— Jeneba Jalloh Ghatt (@JenebaSpeaks) January 4, 2015
- Wade Harman @wadeharman
Relationship #Marketing Architect & Social Media Speaker & Coach. Learn how to build positive relationships that bring more opportunities online!3 Mobile Pinterest Strategies That Work #socialmediatips http://t.co/bfu1Ncat1i
— Wade Harman (@wadeharman) January 7, 2015
- John Haydon @johnhaydon
Dad. Digital #marketing and #fundraising expert for nonprofits. Author of #Facebook Marketing for Dummies http://fbm4d.com #Dogs #FTK #BuddhismRT -> @SMExaminer: How to Optimize Your Pins for the Pinterest Smart Feed http://t.co/CVRhrlcnsw
— ? John Haydon (@johnhaydon) December 1, 2014
- Kami Huyse @kamichat
On the PR treadmill of life…Founder of @ZoeticaMedia (http://bit.ly/kamiwork ), founder of Social Media Breakfast Houston (http://ow.ly/dcqLC ) #SMBHOU”4 Things Time Missed on Tweens and Instagram – mom.me | @scoopit http://t.co/qbEtDLdD4u
— Kami Huyse (@kamichat) November 15, 2014
- Susan Wenner Jackson @SusanWJackson
Working mom against guilt (@WMAGBlog); VP of Content Partnerships (@Ahalogy); UU; lover of TV, red wine, Montessori and Pinterest.”Your 2015 Pinterest resolutions | @Pinterest for Business http://t.co/gBT3ne8Ij9 #PinChat pic.twitter.com/lQIdfB0oCH via @Tribe2point0
— Susan Wenner Jackson (@SusanWJackson) January 8, 2015
- Guy Kawasaki @GuyKawasaki
Mantra: I empower people. Chief evangelist of Canva. https://www.canva.com/ . Author of twelve books. Former chief evangelist of Apple.How to use #Pinterest to dramatically boost #blogtraffic via @socialmouths http://t.co/ObDrOpFgoQ
— Guy Kawasaki (@GuyKawasaki) January 6, 2015
- Nichole Kelly @Nichole_Kelly
Author of How to Measure Social Media. CEO of Social Media Explorer | SME Digital. Strategic thinker. Heavy lifter. Driven by the bottom line. Rocks the awesomeNew from @smexaminer Pinterest Traffic: How to Use Pinterest for More Exposure http://t.co/FblEYgFJVG
— Nichole Kelly (@Nichole_Kelly) January 3, 2015
- Larry Kim @larrykim
Founder of @WordStream. Top Columnist @Inc Magazine & Search Engine Land – PPC Marketing, AdWords, Content Marketing, Entrepreneurship, Start-ups”If everyone who’s anyone is on or likely to join @instagram then why isn’t your business? http://t.co/qyAdXFSmQd pic.twitter.com/M5TVGOF30b
— Larry Kim (@larrykim) January 6, 2015
- Jeff Korhan @jeffkorhan
Marketing Keynote Speaker and Coach for Small Business. Author of Built-In Social [ http://www.builtinsocial.com ] and Podcast Host [ http://www.thisoldnewbusiness.com ]Pinterest Marketing: How to Build Sustainable Website Traffic http://t.co/8cr1wSYBt0 via @sharethis
— Jeff Korhan (@jeffkorhan) December 6, 2014
- Shelly Kramer @ShellyKramer
Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. Luv MilkDuds+Beer. Member of Oversharers Anonymous.”Promoted Pins on Pinterest | How to Use the Pinterest Ad Platform http://t.co/V0rqJCoa1z via @Ileane
— Shelly Kramer (@ShellyKramer) January 6, 2015
- John Kremer @JohnKremer
Book marketing is what I do. I teach people how to market their ebooks/books, both online and off. Promote your books: http://bookmarketingbestsellers.com”Brand advertisers on Pinterest achieved a 30% increase in earned media from their campaigns. http://t.co/XjZZj5S7BB #Pinterest
— John Kremer (@JohnKremer) January 3, 2015
- Michele McGraw @scrappinmichele
Digital Lifestyle Blogger, Mom to 4, Family Storyteller, Runner, Fitness Gaming, Digital Scrapbooking, Gadget Geek, #Technology, #DigiScrap #TechMom”#Verizon’s #tech gift guide board on Pinterest has unique gifts for everyone on your holiday shopping list: http://t.co/SRi68W9eLA #vzwcrowd
— Michele McGraw Tech (@scrappinmichele) December 1, 2014
- Drew McLellan @DrewMcLellan
Owner of Agency Management Institute (formerly AMR) and McLellan Marketing Group, author, speaker, blogger but mostly Dad”Pinterest Tips: Time to Pin for Mobile First http://t.co/eSHwLaR760 via @PegFitzpatrick
— Drew McLellan (@DrewMcLellan) January 5, 2015
- Jason Miles @mrjasonmiles
Bestselling author, co-founder & marketer at Liberty Jane Clothing. Blogger at http://www.marketingonpinterest.com”Pinterest For Amazon, Etsy, and eBay Sellers: How To Use My “Traffic Stacking” Method To Grow Sales http://t.co/W6iQdDw5V5
— Jason Miles (@mrjasonmiles) November 4, 2014
- Heidi Richards Mooney @HeidiRichards
Sharing PR, Internet Marketing & Social Media Tips. Author of Quirky Marketing @ http://quirkymarketingcalendar.com Publisher http://WEMagazineforWomen.com . I work with Authors!”YouTube Is Testing An Easy GIF-Making Feature http://t.co/hbNWuqyeF0
— Heidi RichardsMooney (@HeidiRichards) December 15, 2014
- Michael Neubarth @MichaelNeubarth
Tech Marketer, Analyst, Journalist”Why you should take Pinterest seriously http://t.co/WfyLiNUMw5 #marketing #contentmarketing #B2B #digitalmarketing #socialmedia #smm
— Michael Neubarth (@MichaelNeubarth) December 11, 2014
- Vincent Ng @vincentng
Looking for a Pinterest consultant or speaker? I’ve been blessed to help businesses grow their sales and traffic with Pinterest. Speaking at #SMMW15How to Use #Pinterest to Dramatically Boost Blog Referral Traffic – socialmouths http://t.co/T4pCbjm1d9 via @socialmouths
— Vincent Ng (@vincentng) January 7, 2015
- Lee Odden @leeodden
CEO @TopRank Online Marketing. Author, Speaker & Consultant for B2B Content Marketing, Social Media, PR & Search. Proud Dad, World Traveler, Foodie, Beardie.”Pinterest to roll out advertising to all Jan 1. Also coming: the “Pinstitute” http://t.co/Q1nFu5kmbV
— Lee Odden (@leeodden) December 29, 2014
- Shawn Provance @OCMarketingGuy
Marketing Strategy & Consulting | SEO – Search Engine Optimization | Email Marketing | Social Media | On-Line Lead Generation | Website Optimization & ContentTop 5 Instagram Best Practices for Nonprofits #socialmedia #photosharing #fundraising #npo http://t.co/kB5UDHqeJR
— Shawn Provance (@OCMarketingGuy) January 12, 2015
- Rebekah Radice @RebekahRadice
#SocialMedia, Digital Marketing, Author, Keynote Speaker, Co-Founder @Imagine_WOW @eSocialSuccess | Coffee addict, sunshine lover & nuts about my 2 pups! ?”Get More Traffic! Pinterest Tips That Really Work http://t.co/GZ1HQP8Um7 via @EddieGear
— Rebekah Radice (@RebekahRadice) January 7, 2015
- Mark Robertson @MarkRRobertson
@ReelSEO founder (http://www.reelseo.com/ ), video marketing & SEO expert, and other stuff that’s much more silly.”We’re Posting 75% More Videos to #Facebook Than We Did a Year Ago http://t.co/FZqSH5bHaR via @reelseo
— Mark R. Robertson (@MarkRRobertson) January 8, 2015
- Lisa Rodriguez @NextLevelVA
#Virtual Biz Support Specialist to #Entrepreneurs – #hireava #virtualassistant #socialmediamarketing Set Yourself Up for Success in 2015!10,000 Instagram Followers in 2 Weeks: A Guide on Achieving a Large Following, Fast http://t.co/w2dYBCyc2g pic.twitter.com/Nh93b62SWy
— Lisa Rodriguez (@NextLevelVA) January 12, 2015
- Francisco Rosales @socialmouths
I help entrepreneurs and small businesses turn their vanilla web presence into a profit powerhouse. Caffeine addict and Fan of Dr. Sheldon Cooper. Bazinga!How to Use Pinterest to Dramatically Boost Blog Referral Traffic http://t.co/rSaBdcrpR5 pic.twitter.com/akOOd2epQ9
— Francisco Rosales (@socialmouths) January 7, 2015
- Bruce Sallan @brucesallan
Dad, writer, radio host, founder of #DadChat (Thursdays 6-7pm, PT). My books are on Amazon, iTunes, my website. FB Page: http://bit.ly/FBDadPage .”Manly Monday – Optimizing Pinterest Pins For Mobile http://t.co/5kml967GJb via @jeffsieh
— Bruce Sallan (@BruceSallan) November 14, 2014
- Cynthia Sanchez @OSPInteresting
Pinterest Blogger, Podcaster, Social Media Creative & Trainer. Have a question about #Pinterest? Give me a shout.”A big year ahead for Promoted Pins Coming to everyone January 1, 2015| Pinterest for Business http://t.co/1JIgC8mH3B
— Cynthia Sanchez (@OSPInteresting) December 29, 2014
- Mike Sansone @mikesansone
Writer, Coach, Podcaster. I help small business owners in building a better presence online & offline. Blog at http://www.ConverStations.com”How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand http://t.co/Ham0miyN5h feat. @foldingfanatic
— Mike Sansone (@mikesansone) December 19, 2014
- Neal Schaffer @NealSchaffer
Author, @MaxYourSocial | Founder @msocialbusiness | Trilingual Social Media Strategy Consultant, Coach, and Speaker | ???????????????G+:”Here Are the Top Branded Instagram Videos of 2014 http://t.co/HTbQSNqpKZ via @Adweek
— Neal Schaffer (@NealSchaffer) January 7, 2015
- Adam Sherk @adamsherk
SEO / PR consultant. I help publishers with enterprise SEO, audience development and digital strategy. VP SEO & Social Media at Define Media Group”A big year ahead for Promoted Pins https://t.co/ZWHUO8Qgq8 via @pinterest
— Adam Sherk (@adamsherk) December 30, 2014
- Jeff Sieh @jeffsieh
Creative brain for hire • visual storyteller • social media consultant • speaker • humorist • http://bit.ly/1h73M2IIncreasing A Blog Post’s Traffic With Pinterest and PinWoot http://t.co/wFB1ZM8lIM #Pinterest
— Jeff Sieh (@jeffsieh) January 7, 2015
- Ann Smarty @seosmarty
#Blogger | Founder http://MyBlogU.com | Co-founder #VCBuzz | Brand manager @NinjasMarketing +If all you need is SEO, follow @annsmarty [I tweet a lot!]”Expand Your Pinterest Strategy Beyond Images Using Dashboards via @smallbiztrends http://t.co/4kriIRucjK
— Ann Smarty (@seosmarty) January 6, 2015
- Ileane Smith @Ileane
Blogger, Podcaster, YouTuber, Social Media Diva! Free download Social Media Traffic Report http://bit.ly/sm-trafficreport … #blogtips #youtubetips”Pinterest Tips: Time to Pin for Mobile First http://t.co/DsOvXfn3CM via @PegFitzpatrick
— Ileane Smith (@Ileane) January 5, 2015
- Michael Stelzner @Mike_Stelzner
Founded Social Media Examiner @smexaminer, host of Social Media Marketing podcast, authored Launch & Writing White Papers. Committed Christian and dad.”Select 4 Instagram Tools for Scheduling Instagram Updates http://t.co/6zRMstLHhL by @ckroks via @smexaminer pic.twitter.com/jfR3jACAQq
— Michael A. Stelzner (@Mike_Stelzner) November 24, 2014
- Patsy Stewart @stewartbuzz
Social Media Practitioner | Owner Social BUZZ Lab | Branding Strategist | Digital Marketing | Apparel Marketing |Android | Living the Salt LifePinterest SEO: Things To Consider: A lot of website owners and marketers are still trying to crack the Pi… http://t.co/kPpoy7cR8v #seo
— Patsy Stewart (@stewartbuzz) January 9, 2015
- Marcie Taylor @suburbanmama
social media strategist, connector, writer, coffee drinker, surf city family editor, OC Family columnist http://www.marcietaylor.com/blog also http://surfcityfamily.com”#Instagram’s feat is a call to action for marketers http://t.co/2KBko7iB87 via @SBoSM
— Marcie Taylor (@suburbanmama) December 23, 2014
- Andi Teggart @luckyandi
glass half full kind of girl, a peacemaker, a go-getter, a life lover! marketing/social media at @piqora, formerly @edelmandigital. aspire to conquer the world.”Don’t miss this Social Fresh Tip from @Piqora! RT @socialfresh Tip: The Perfect Number of Instagram Hashtags http://t.co/ZoY1hxRdVq
— Andi Teggart (@luckyandi) November 4, 2014
- Ann Tran @AnnTran_
Social media consultant, #travel social marketing strategist. Forbes Top10 #SM Influencer. http://ann-tran.com/ Contributor at http://www.entrepreneur.com/author/ann-tran”Instagram: How To Benefit Despite The Deleted Accounts http://t.co/cbPwGzkgff #internetmarketing via @socialmediaweek @benfrancia
— Ann Tran (@AnnTran_) December 28, 2014
- Denise Wakeman @DeniseWakeman
Your Adventure in Visibility starts here… http://boostyourvisibility.com … get on the path to getting more traffic, better clients and bigger opportunities.”Pinterest Marketing: 8 Essential Tips to Build Relationships http://t.co/OLvhJIk6sj via @Louise_Myers
— Denise Wakeman (@DeniseWakeman) January 2, 2015
- Dede Watson @Dede_Watson
Social Media Consultant & Strategist, FORBES Top 50 Social Media Power Influencer ? Brand Builder #Entertainment #Media @chelseakrost @kimberlymoffit”How to Increase YouTube Engagement Rapidly http://t.co/Fbxu4Ii8lS via @YSmallBusiness #YouTube #engagement #infographic
— Dede Watson (@Dede_Watson) January 7, 2015
- Caleb Wojcik @calebwojcik
I teach web creatives how to make better videos at http://DIYVideoGuy.com & run a video studio at http://CalebWojcikFilms.com . (Previously co-founded @Fizzle)4 Things Every YouTuber Should Know About Mobile http://t.co/rR5j5KOLyf pic.twitter.com/wjxnEQQqSY
— Caleb Wojcik (@CalebWojcik) December 16, 2014
- Alex Yong @ggSolutions123
Journalist at @smallbiztrends. Writer and friend to corporate #PR & agencies. #elevatePR ~I believe PR can strive to EXCEED clients’ goals. Views=mineIs Google using YouTube to tighten its grip on #adtech? http://t.co/1U6c2AmNAT #technews Digiday article by @mcdermott
— Alex H. Yong (@ggSolutions123) January 5, 2015
Did we miss any? Add who you think should have made the list in our comments section.
Want to see who made our other top lists? Check out the top 50 content marketers and top 50 social media influencers on Twitter!
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About Adrienne Sheares
Adrienne Sheares is an enthusiast for all things social media. On the rare times she’s not on social media, she loves watching any cooking show and frequently pretends she’s a “Top Chef” contestant in her kitchen. You can find her on Twitter at @SocialMediaDC.