January 14, 2015 / in Media Blog / by Cision Staff



BuzzFeed is no stranger to promoting content across traditional social media, as any user of Facebook can attest to. However, rich-media social networks like Instagram can also create a buzz by offering on-brand and often behind-the-scenes peeks from editorial staff.

This list includes the most influential BuzzFeed staffers on Instagram by volume of followers. Using Cision’s media database, we compiled the list below based on Cision’s proprietary research. All numbers were pulled January 14, 2015.

1.  Arabelle Sicardi – Beauty Editor – 121,00

2.  Morgan Shanahan – Editor, BuzzFeed Parents – 8,366

A very Southern California kind of winter Princess.

A post shared by Morgan Shanahan (@themorganshanahan) on Jan 4, 2015 at 9:12am PST

3.  Andrew Gauthier – Executive Editor, BuzzFeed Video – 5,171

There's a giant spider on me.

A post shared by Andrew Gauthier (@andrewgauthier) on Nov 25, 2014 at 2:31pm PST

4.  Matt Bellassai – Senior Editor – 4,174

My desk has become almost impossible to work at.

A post shared by Matt Bellassai (@mattbellassai) on Jan 11, 2015 at 2:33pm PST

5.  Ben Smith – Editor in Chief – 2,956

We let Hugo take his brother to the barber…

A photo posted by Ben Smith (@buzzfeedben) on Jan 2, 2015 at 12:37pm PST

6.  Kelley Carter – Senior Entertainment Editor – 2,144

About last night …

A post shared by Kelley L. Carter (@kelleylcarter) on Dec 18, 2014 at 7:00am PST

7.  Rachel Miller – Senior Lifestyle Editor – 2,071


A post shared by Rachel Wilkerson Miller (@the_rewm) on Jan 10, 2015 at 12:14pm PST

8.  Jarett Wieselman – Senior Entertainment Editor – 1,958

9.  Katie Notopoulos –  Senior Editor – 1,888

Me and bae

A post shared by katie notopoulos (@katienotopoulos) on Dec 27, 2014 at 8:09am PST

10.  Emily Fleischaker – Food Editor – 1,823

baby shower punch for @marge715

A post shared by Emily Fleischaker (@emofly) on Jan 10, 2015 at 3:30pm PST

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