March 03, 2015
/ by Susan Guillory
If you use social media to get smart on subjects you’re inexperienced in, Twitter hashtags can help you bone up on public relations. Here are some of the best hashtags to follow and use, along with why they’re so great.
If you’re unfamiliar with hashtags, there are a few ways you can use them:
For the first, you can set up a stream in your social dashboard so that all the tweets using that hashtag appear in a single place. Click, retweet and comment as appropriate.
To use the hashtags with your own content, consider one or two hashtags that best fit your subject. And for Twitter chats, any tweet you send that you want streamed under that chat at a particular time, use the designated hashtag.
Following this hashtag, you’ll get — wait for it — PR advice! There are updates shared by public relations pros, as well as others, and listings for PR-based Twitter chats.
This is used for the Twitter chat that takes place the second and fourth Wednesdays of each month at 1 pm Eastern. Topics are relevant to both newbie PR practitioners as well as businesses managing their own PR.
If you’re looking for the latest trending PR faux pas, as well as tips on how to handle a public relations crisis, this hashtag delivers.
Get quick and actionable tips you can put into use immediately with the advice and links that pros share under this hashtag.
Another public relations chat that delivers tons of value in terms of best practices. Takes place each Tuesday at 8 pm Eastern.
These tweets have an analytical slant to them, and provide great insight into how you can measure your public relations results.
Journalists looking for story sources post their queries with this hashtag. Monitoring it could lead to great media opportunities.
Another resource to find journalists looking for experts in particular niches for their stories.
While this one may not get you press directly, it can help you get insight into how journalists think and what they care about. Consider it research on your target.
Many brands use this hashtag to accompany their press releases, so it’s great for looking at example press releases to help you draft your own.
Want another great hashtag to follow? Try #CisionWebinar to see all the latest tips and advice from our monthly webinars!
Featured Image: Michael Coghlan (Creative Commons)
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