“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
Could you imagine reporting the same thing about your PR efforts to your boss? Most can’t. Ninety-five percent of communicators say they measure their PR, including social media. That’s the good news.
The bad news? Two-thirds haven’t heard of the Barcelona Principles and 40 percent don’t set goals for social media.
Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Use the following PR measurement resources to get a true read on your efforts.
Advertising value equivalencies (AVEs) and hits aren’t the metrics you want to rely on when measuring PR. Get the concrete metrics you need by using the seven types of attribution modeling and nine tips for using multi-touch attribution modeling found in this white paper.
Three in five executives don’t fully understand PR’s role and capabilities. Enlighten them using Shonali Burke’s tips and best practices for tracking your success. Watch her on-demand webinar now!
Relying on vanity metrics like AVE to measure media impressions? There’s a better way. Better understand the Barcelona Principles and use PR data to increase revenue and customer loyalty, align PR objectives with outcomes, and implement a PR measurement program today with help from our tip sheet. Get it now!
Want even more content? Check out some PR measurement blog posts!
1. The Most Important PR Measurement Tool You’re Not Using
2. How to Engineer the Perfect PR Metric
3. 5 Ws to Consider Before Starting PR Measurement
4. 4 Ways to Link Facebook to Business Outcomes
5. How to Drive Web Traffic With Social Media Analytics