E-newsletters are no longer a supplemental email that’s delivered daily, weekly, monthly to your inbox – they are now becoming its own media arm with subscribers that count on its content. We combed through some of the newest, smartest and interesting e-newsletters and compiled this list to demonstrate what’s appealing and worthwhile enough for subscribers to surrender their email – a lesson any quality content creator can appreciate.
Tasting Table
TT for short, this e-letter is for culinary enthusiasts and foodies alike that will deliver recipes, travel features and cocktails perfect for every occasion.
Refinery29
With over 1.9 million email subscribers and over 21 million monthly web visitors, R29 has experts in everything like personal style, beauty, wellness and shopping. Tips, tricks and tools in easy to digest bits sent to your inbox daily.
Great Big Story
Just launched in October 2015 by CNN Video, GBS is a video site catering to the millennial mindset featuring smart, interesting and short video stories. This e-letter will deliver the latest videos to your inbox you shouldn’t miss.
Urban Daddy
A daily e-letter targeting men. It covers one piece focusing on nightlife, dining, tech, food and more. Launched in New York, UD has most major city editions to subscribe to including Atlanta, Boston, Chicago, Dallas, Washington, D.C., Las Vegas, Los Angeles, Miami, New York, San Francisco and a National edition for everyone in between.
Real Future
Delivered by Fusion’s Alexis Madrigal, this daily subscription features five “tidbits from the past and future.” Topics generally include wearable technology, gadgets, innovation, science and all things geek.
Tesla owners are sharing their AutoPilot fails on YouTube https://t.co/AvEts2wHCs pic.twitter.com/D3BWCMf4xg
— Real Future (@TheRealFuture) October 21, 2015
Short List
Stemming from The Observer, Short List curates unique and inspiring digital happenings as well as top stories from Observer.com.
Netted
Launched by The Webbys, Netted features upcoming and just launched apps, tech/consumer products and other cool sites to check out.
Lenny
Launched in August by HBO Girls’ creators Lena Dunham and Jenni Konner, Lenny (a cute play on both their names), features stories centered around feminism, style, health, politics, work and anything else Dunham and Konner feel like curating/talking about. Hearst announced this week its partnership with advertising and distribution.
https://instagram.com/p/8x6XYXxPiZ/
Think Smarter
From across the pond, Penguin Books and publishing team delivers Think Smarter that features essays and extracts from experts in science, sociology, philosophy, business and general curiosity
Brain Food
Ottawa-based Shane Parrish is founder of Farnam Street,”a company dedicated to helping people go to bed smarter than when they woke up.” Brain Food is a weekly extension of Parrish’s curated selections of the best in art, history, books, science, philosophy and more on the Web.
the Ultimate Guide to Writing Better https://t.co/x3acOae2sP pic.twitter.com/mnr7cIZq1H
— Shane Parrish (@farnamstreet) October 24, 2015
The Skimm
The daily newsletter “that gives you everything you need to start your day.” A rundown on what’s going on in news, politics, entertainment and other important topics. Features Quote of the Day from a recent news item to get you thinking.
Daily Skimm: You're the one that I want – https://t.co/Kx1EsouaSi
— theSkimm (@theskimm) October 27, 2015
Brought to you by TIME, The Brief features “12 Things to Know Now” on topics of news, tech, health, science, politics, sports and history. It also gives you the option to listen to The Brief if your eyes need a rest.
Brain Pickings
Curated and written by Bulgarian writer, blogger and critic living in Brooklyn, New York, Maria Popova, Brain Pickings covers culture, books and eclectic topics that are rarely covered.
Sylvia Plath, born on this day in 1932, reads “The Disquieting Muses” in rare BBC recording https://t.co/HEwFynEPDY pic.twitter.com/y8YNp9WY75
— Maria Popova (@brainpicker) October 27, 2015
Now I Know
A daily e-letter that gives you something new to learn every day in history, science, culture and random facts.
ReadThisThing
Features one curated piece of journalism each weekday. “The goal is to share interesting content across the spectrum – and to possibly reduce tunnel-vision and expand your worldview.”
Today's @readthisthing_: The AI Revolution: The Road to Superintelligence by @waitbutwhy https://t.co/y7ivrJmQWQ
— ReadThisThing (@readthisthing_) October 26, 2015
Speaking of e-newsletters, you can subscribe to Cision’s e-letters for daily and/or weekly recaps on media industry trends and news, top media moves and PR job openings.
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About Jenny Wittman
Jenny Wittman is senior editor and features writer for Cision Blog and oversees the daily media updates on the site. She is also senior media researcher at Cision and joined the company in March 2008. She likes being outdoors, going to concerts, traveling and exploring art galleries. She adores all animals and has a fascination for the cosmos. Find her on Twitter @jennywittman.