Time Inc. Acquires xoJane.com and xoVain.com

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Women’s lifestyle websites xoJane.com and xoVain.com have been purchased by Time Inc. This is the second recent acquisition for Time Inc., after the publisher’s purchase of HelloGiggles last week. Founded in May 2011 by Jane Pratt, xoJane provides an honest and open-minded view  of women’s issues, including lifestyle, health and fashion coverage. xoVain followed in March 2013, focusing on real beauty issues with the aim to make women feel confident in themselves. It provides tips and advice on hair, skin and make-up as well as product reviews. Check out xoJane on Twitter for the latest updates from the site, and follow xoVain on Instagram for unique beauty tips.

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