The Oscars: If The Socialsphere Selected the Winners

Handling Comms During COVID-19? We've compiled our best resources.

Leonardo DiCaprio (1.5 million mentions), Chris Rock (250k mentions), #OscarsSoWhite (160k mentions), Girl Scout cookies (20k mentions), and a slew of surprise winners were the talk of the 2016 Oscars ceremony on Sunday.

“Mad Max: Fury Road” may have taken home the most gold, winning six prizes, but it was “The Revenant” (Best Director, Actor and Cinematography) and Spotlight (Best Picture, Original Screenplay) that took home the highest honors.

As the stars gathered at the Dolby Theater in Los Angeles, viewers tweeted about their favorite movies, actors, and who they hoped would walk home with some gold hardware. We wanted to see how close the social universe and The Academy agreed, so we examined social data.

Seconds before the announcement of each winner, we pulled social data to see where the socialsphere stood in terms of winners.

If the social universe selected the winners at the Oscars, this is how the night would have panned out:

Where The Academy & Socialsphere Agreed

Best Actor, Best Actress and Mad Max: Fury Road.

The Academy’s selection aligned with the social public’s opinion for some of the top moments at the Oscars.




Where The Academy & Socialsphere Disagreed

Best Picture, Best Original Song & Best Actor in a Supporting Role

Of course, The Oscars is not the People’s Choice Awards, which relies on voting by the general public. The socialsphere and The Academy weren’t always on the same page when it came to many of the winners.

The major upset of the evening was Sylvester Stallone’s loss to Mark Rylance of “Bridge of Spies” for Best Actor in a Supporting Role. If the social universe selected the winners at the Oscars, this is how the night would have panned out differently for the top awards:





If the statuettes were sent home with actors based on social media conversations, the night would have ended a bit differently. Social may have disagreed with The Academy in some cases, but social analytics and data prove how the general population felt about the awards and winners.






Image via Pixabay: 1

About Michelle Dziuban

Michelle Dziuban is the Social Media Manager for Cision, where she has worked since 2012. With a background in marketing and advertising, she loves keeping tabs on emerging industry trends. Most recently, she appeared on one of the most popular marketing podcasts in the world, Jay Baer’s Social Pros Podcast (How B2B’s Can Rock Facebook Live Video) and authored a byline on CMO.Com (What CMO’s Need to Know About Live-Streaming). In her free time, Michelle enjoys yoga, running and being outdoors. Find her on Twitter @dziubs.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.