Political crises are inevitable, but most organizations don’t have the proper plan to mitigate damage. So what do you need to do to prepare in advance?
Cision’s free white paper, “The 7 Steps to Building Grassroots Support That Mitigates Crisis,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits.
Here’s what you need to do to start building your grassroots network:
1. Identify supporters
Who should be involved in your crisis plan? You need the people who want your organization to succeed to be a part of your support network.
Start with the people who you are already engaged with, like your employees or current members. But don’t stop there; consider shareholders, vendors and any other individual or group that has a stake in your organization.
The best supporters may not always be the most obvious ones. Depending on the issue, people or organizations who may not normally support your cause could be on your side in a crisis.
2. Show crises’ impact
The number one question you’ll get from potential supporters is “How does this impact me?” You need to clearly explain why people should get involved, but it’s not always an easy task.
Government issues are often complex, and it’s difficult to get people motivated about something that could happen at some point in time. People prefer things that are tangible and affect them directly.
In order to motivate your supporters to action, you need to first educate them on the political process and show how and why certain issues will affect them.
3. Target preferred platforms
Reaching out and engaging potential supporters shouldn’t happen just anywhere. You need to do research to find out where your audience already is and adapt your message based on their preferred platforms.
Use social media to provide quick snippets of information, and save your detailed information for blog posts or press releases.
Track each of the platforms you engage on and adapt your communication strategy based on what you see. Your audience’s preferences are always evolving, so you should continue to update your strategy as needed.
When a crisis emerges, the data you’ve gathered will help you determine how best to communicate to your audience and avoid damage to your organization.
Image via Pixabay: 1
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