Mar 22, 2016 / by Katie Gaab

Brand crises take many forms. And while no crisis is enviable, brand trolls can be some of the most annoying and damaging for your brand.

So how can you protect your brand’s image?

To keep your brand’s reputation from getting tarnished, you need a mixture of influencer relations and media intelligence in your crisis communication strategy. With social listening tools and a strong army of third-party advocates, your brand can identify damaging content, debunk trolls’ tales and protect your reputation.

Eighty-eight percent of trolls prefer Twitter. Track their tweets and respond in real-time!

To prevent a crisis from taking off, take a look at the following infographic. It explains where trolls lurk, what they like to say about your brand, the reasoning behind their trash talking and what your brand can do to identify a crisis from a cry for attention.



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About Katie Gaab

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.