July 21, 2016
/ by Maria Materise
Political crises are impossible to avoid, and few organizations know how to handle them once they do strike. Does yours?
The recipe for successful crisis mitigation needs to include the right mix of support, planning and communication. By combining these ingredients, your organization will be able to face any crisis that arises and come out on top.
So what should go into your crisis mitigation strategy? Here are the four elements you need:
Ninety percent of crises can be avoided by planning ahead, yet most organizations don’t do it. Instead, they wait until the last minute, when a crisis emerges, to try and rally support.
But a plan thrown together at the last minute isn’t as effective as one prepared in advance. By developing a program now, you’ll be able to better educate and empower your supporters. You will have everything you need to face crises head on – and you’ll see greater results.
For your program to be truly effective, you need to have a grassroots support network that can make an impact. First, identify who your audience is. Focus on soliciting involvement from those people who want to see your organization succeed and who can motivate others to action.
Your employees and members are obvious targets, but you’ll want to expand your aim to shareholders, vendors and other groups or individuals with similar interests. In a crisis, these people will come to your organization’s aid and help spread your message.
You want your supporters to be on your organization’s side, but they won’t be there if you can’t explain how the issue impacts them directly. You need to be able to answer the question, “Why should I care?”
For complex business regulations, this may be more difficult than you think. Before you can explain why people should get involved, you need to educate them on the issue.
Explain the issue in a way that makes it easy to understand and show how it affects your potential supporters. Once they understand the connection, they’ll be more likely to take action.
Today, your audience uses a variety of technology and digital platforms to communicate. Your organization needs to be using these same platforms to spread your message and persuade people to action.
Consider using a combination of blog posts, press releases, emails and social posts to share information. Remember, each medium serves a different purpose, so be sure to tailor your communication based on the tool you use.
You’ll also want to track the success of your content using monitoring software. Identify which channels are working best and how your audience is responding to your message. Then, use the data to improve your campaigns and adjust your communication.
Images via Pixabay: 1, 2, 3
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