With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO.
That’s why Cision has compiled a list of the top 100 sites for marketers. Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry.
The sites are ranked in order based on their Cision Digital Reach. Cision Digital Reach is Cision’s in-house methodology for predicting a website’s unique visitors per month. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings.
“[Marketers need to] adapt. Too often marketers are driven by what they’ve already learned in the past, not what’s happening
right now. According to a much quoted stat, 90% of the world’s data has been created in the last few years – 90% of the information you have access to now you simply didn’t have in time past. There’s simply no way of fully understanding what that could mean for targeting and outreach, the possibilities just haven’t been explored enough. But what we do know is that data – social media data in particular – can reveal almost everything about us. Given that, ignoring or dismissing it seems massively flawed.” – Andrew Hutchinson, Content Manager, Social Media Today
6. iMedia
11. Seth’s Blog
12. ragan.com
“Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition.
Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection.
Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Instead, experimentation and evaluation will become paramount when creating and sharing content. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily)
13. Marketing Land
“It’s tempting to say [the biggest current trend is] predictive analytics, virtual reality, interactive and mobile,
but for me, Influencer Marketing will continue to be a hot trend over the next year as more consumers become influential participants in crowdsourced brand marketing. Also, I think if you apply predictive analytics and ABM to influencer marketing platforms that handle discovery, relationship management and analytics, companies will be able to specifically identify those who are most likely to become effective influencers as well as in-network influencers that are the best match for a particular program. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing
15. PR Daily
16. MediaPost
17. ClickZ
18. CMO.com
19. chrisbrogan.com
20. brandchannel
21. Digiday
22. HubSpot Blog
23. DMN Online
25. Seo by the Sea
26. Online Public Relations Thoughts
27. Chief Content Office Online
28. Brian Solis
30. Socialnomics
31. MarketingCharts
32. Spin Sucks
“I’m sure everyone is going to say this, but it’s video, video, and more video. Livestreaming, stories, and pretending we all have
our own The Truman Show. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. I realized the reason that was the case is because there is hardly any engagement on Snapchat. Sure, you can send messages back and forth, but it’s not the same as the engagement you get on Instagram.” – Gini Dietrich, Founder and Author, SpinSucks
33. AdExchanger.com
34. CommPRO.biz
“2016 has and continues to be the year for mobilization. The use of mobile is critical in these seven game-changing marketing trends:
- Relationship marketing
- Marketing automation
- Location-based marketing
- Virtual reality
- Ephemeral marketing
- The Internet of Things
The effectiveness of message development, by social and digital platform continue to be the focus of digital and content marketers.” – Fay Shapiro, Publisher, CommPRO.biz
35. Mari Smith
37. MarketingSherpa
38. Chief Marketing Technologist
39. SocialTimes
40. PRWeek Online
41. SEOBook Blog
42. The Convince & Convert Blog
“Marketing execution is moving from planned and professional to in-the-moment and disposable. With Facebook Live,
Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert
43. Buffer
44. Sprout Blog
49. Kikolani
50. PR News Online
“It’s almost a given that brands will use influencers to boost their social media presence. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. So far the FTC has gone after brands only (Lord & Taylor, Warner Bros Video), despite the fact that in both instances the brands had handed off their influencer work to
agencies. The lesson is obvious—marketers need to be vigilant with agencies and influencers.” – Seth Arenstein, Editor, PR News
51. Socialbrite
52. Portada Online
53. Mobile Marketer
54. PR Couture
55. no longer active
56. Moz Blog
57. Loyalty360
58. Nonprofit Fundraising Blog
61. Advertising Week
63. grow
65. Ryan Hanley
66. Scott Monty
67. O’Dwyer’s
68. Web Strategy by Jeremiah Owyang
69. Beth’s Blog
70. growmap
71. Web Ink Now
72. Adrants
75. Ypulse
77. Aimclear Blog
79. John Haydon
80. PromaxBDA
84. Luxury Daily
87. The Future Buzz
“I think we’ll see a continued shift and focus on mobile and cross-screen marketing efforts, and marketers finally implementing proper attribution as part of their measurement process to credit tactics appropriately. For a long time mobile was undervalued
by marketers and while that is not the case any longer, we’re due for an even greater shift of budget to this space – and measurement will be what unlocks this.To stay effective, marketers need to focus on continued education and reinvestment in their skill sets.
This is why at Google we’ve created the Analytics Academy and continue to release new, free open online courses to help marketers keep their measurement skills up to date.” -Adam Singer, Founder, The Future Buzz
88. Bryan Eisenberg
91. MarTech Advisor
92. SociableBlog
93. 6 A.M.
94. The Sales Lion
96. Marketing Dive
97. Jeff Korhan
98. Multichannel Merchant Online
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About Valerie Lopez
Valerie Lopez is VP of Global Diversity, Equity and Inclusion at Cision. Her role is to stand-up and drive the first formal DEI function at Cision and help fulfill the company's core values and business goals of supporting its inclusive and diverse community.