Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either.
California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Recognized as the industry leader, Cision was the obvious choice.
In our latest case study, NALA Press Manager Tiffanni Tendell shares their success story.
Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives. As a result, the NALA has increased its client base and kept its unique edge on other PR firms.
“Cision’s media database allows us to locate those key journalists, making sure that our clients’ press releases are sent to the right people. We have a competitive edge by acting as a personal publicist to these smaller businesses,” says Tendell.
Read the whole story on how Cision meets the NALA’s needs! Download The NALA Uses Cision PR Software to Establish Unique Client Base now.
