October 11, 2016
/ by Cision Contributor
Influencer marketing continues to see enormous effectiveness with audiences. In fact, a recent joint study by Twitter and analytics firm Annalect showed 49 percent of people say they rely on recommendations from influencers when making purchase decisions.
And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals.
It’s no longer enough to simply connect with buyers – marketers need to thoughtfully and effectively seek out their audiences and connect with them on their audiences’ terms, through appropriate channels and influencers.
With 73 percent of marketers allocating budget for influencer marketing, it’s time to seriously consider (or reconsider) your approach when planning influencer outreach and evaluating influencer success.
During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Heidi will be joined on Thursday, October 13 at 1 p.m. ET by author and Top 1% PR influencer Carrie Morgan.
Influencer marketing starts with purpose, explained Carrie during an InfluencePros podcast. “If you don’t have a solid understanding of what you’re trying to accomplish and who your audience is and why you’re doing this, then all of that content and all of that social media can’t be successful.”
Once you have that clarity, you can begin to define what the ideal influencer looks like for you.
Influencers are no longer just journalists and bloggers, and influence doesn’t just mean informing people of something.
“Everybody has a different definition of influence and what an influencer is,” said Heidi at this year’s IABC Conference. “This is the definition that I like to use: An influencer is a person whose voice resonates with his or her community and can inspire that community to take action.”
Of course – even with this definition – identifying your industry’s influencers and developing relationships with them isn’t easy.
Fortunately, Carrie and Heidi will answer your questions on Thursday, October 13 at 1 p.m. ET during Influence By The Numbers: The Science Behind Influencer Marketing.
Click here to register for the free webinar co-hosted by Cision and CommPRO and then join us to discover:
Author Emily Stulock is a product advocate at PR Newswire, a Cision company, where she assists clients with targeting, monitoring and distribution platforms. The product team works closely with PR and marketing professionals to connect their content with key industry influencers. Connect with her on LinkedIn.
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