April 17, 2017
/ by Jennifer Tolhurst
Every quarter, the earnings release raises the stakes for corporate communications professionals. It’s once again time to plot your course between a growing to-do list and this immovable deadline. But is there a way to make your job easier and score the best possible outcome for this coveted news?
Such a high-visibility opportunity to tell your company’s story requires employing thoughtful tactics to win quality media coverage.
PR Newswire’s Content Services team prepares and distributes hundreds of earnings releases each quarter. We’ve seen a company’s strategy go awry when one of their players isn’t pulling in the same direction.
A clear game plan is key to ensure an accurate message is delivered to the right audience at the right time. That requires a multi-player strategy: gathering feedback from stakeholders across departments, acquiring data from the accounting team, assembling final approval from executives and more.
If the accounting team doesn’t approve the data early on, it can result in multiple rounds of changes and delays. If the ticker symbol is left out of the press release, it can adversely impact the media pick-up or even stock trading. And if financial data isn’t presented in a clear, consistent way, it can lead to inaccurate or delayed reporting.
Make it as easy as possible on yourself, and lead your team along the same game plan to make your earnings release stand out in a crowded field. Follow these tactics to “level up” your quarterly earnings release in order to triumph with accurate, quality media coverage and corporate transparency.
Level 1 — Ensure accurate reporting:
Level 2 — Make your message stand out:
Clorox clears the competition with an engaging earnings summary, featuring easy-to-find highlights and full data: http://prn.to/2jUOP9O
Level 3 — Go above & beyond for your readers:
CEVA follows-up their all-time high revenues with a high-visual earnings release: http://prn.to/2jURZdQ
So you’ve conquered every level, and crafted the perfect winning earnings announcement – now what? How do you reach the final prize of accurate delivery to relevant audiences?
Achieve a winning earnings strategy every quarter by viewing the full checklist here.
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