May 18, 2017
/ by Lacey Miller
Let's get this blog off to a fast start. The biggest reason that PR software should be in your budget is simple and compelling - self-preservation. In these days of tight budgets and data-driven decision making, PR is often among the first functions on the chopping block. To the extent that you have any influence on the PR budget, advocating for PR software is a smart move. It's your qualitative way to prove current and future investment in PR.
PR software helps improve your results and it helps you prove your results. Doing both is essential to maintaining executive engagement and keeping the funding that pays your team’s salaries.
Did you know that earned media is 35% more effective than branded content during the familiarity stage of the buying process? Even more, remarkable, it is 80% more effective than company created content during the consideration and affinity stages of the buying process. These days, consumers rely on content that they trust more than ever, five times more than they did just five years ago. If you ask consumers whether an endorsement from an unbiased expert makes them more likely to consider a purchase, 67% of them will say yes. In short, earned media can have a huge impact on the buying pattern of your audience. PR software helps you get earned media in a number of ways.
There’s a lot that’s great about earned media, but contrary to what many folks think, it is not the goal of PR. The goal of PR is to have a positive, measurable impact on business outcomes. Sometimes earned media contributes to that, sometimes it doesn’t. That’s why many executives are wary about investing in public relations. They simply don’t know if it has a meaningful impact on the organization. PR software can change that.
With PR software, you can:
Bill Gates famously said that if he were down to his last dollar, he’d spend it on PR. If he’s your boss, you might not need PR software. If he isn’t, your survival instincts should have you concerned about how to achieve and demonstrate substantial value. PR software is a good place to start.
Interest in seeing our PR software in action? Request a customized dashboard for your organization today!
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