September 27, 2017
Comms Best Practices
/ by Tony Hardman
Recently, Cision published the 2017 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?
To discover the answer to this question, view the video or read the transcript below. Or, to view other videos in the series click below:
Jay Baer: Is fake news really a thing? I’m Jay Baer, founder of Convince and Convert, New York Times bestselling author and digital business celebrity. Recently, my friends at Cision conducted their sixth annual social journalism study to investigate how, where and why journalists use social media.
Now, we have heard a lot about fake news in the past year and social networks like Facebook even put policies into practice to try to cut down on bogus or misleading being articles being spread virally via social media. But, imagine being someone whose job it is to make news. How important is fake news and that issue to them?
Cision asked hundreds of press professionals about fake news and 51 percent said that fake news is a serious problem in their area of Journalism. But perhaps even more interesting is journalists thought about the impact of social media on journalism and historical standards.
More than three-quarters of research participants said that social media encourages journalists to focus on speed rather than analysis, and if there’s no doubt about that being first sometimes feels more important than being accurate.And on a point strongly related to fake news, 57 percent of journalists say that social media is undermining traditional journalistic values like objectivity. has done this research every year since 2012 and this may be no surprise but this year more journalists than ever believe that social media is negatively impacting objectivity in fact 35% more journalist feel this way now compared to 2012 yikes it’s worth noting these attitudes differ somewhat based on journalist industry and age journalist working in news and current affairs have more concerned about fake news then do business journalists for example and perhaps because of the greater consumption of social media in general younger reporters believe fake news to be a larger problem then do older reporters but there’s no question that this research proves at least for journalist fake news is definitely a thing and social media is responsible for it at least in part thanks to
Cision has done this research every year since 2012, and this may be not be a surprise but this year more journalists than ever believe that social media is negatively impacting objectivity. In fact, 35 percent more journalists feel this way now compared to 2012. Yikes! it’s worth noting these attitudes differ somewhat based on journalists industry and age.
Journalists working in news and current affairs have more concern about fake news then do business journalists, for example. And perhaps because of the greater consumption of social media in general, younger reporters believe fake news to be a larger problem then do older reporters. But there’s no question that this research proves, at least for journalists, fake news is definitely a thing and social media is responsible for it — at least in part. thanks to
Thanks to Cision and their Partners at Canterbury Christ Church University for putting this research together. I really encourage you to take the time to download and read the entire report. There’s lots of good stuff in there.
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