Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the media industry on its toes throughout 2017. But how has the media responded and how do these trends affect your communications initiatives? Find out by reading Cision’s 2018 State of the Media Report and learn whether journalists feel these trends have impacted their relationship with PR. The report, which delivers insights collected from 1,350 influencers from around the globe, also touches on the rising use of artificial intelligence in reporting and graphics creation, and the impact of “smart” technology on news consumption and creation. Discover what’s trending in 2018.
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A blog for and about the media featuring trends, tips, tools, media moves and more.