Jul 27, 2018 / in Comms Best Practices / by Marisa Abeyta


The PR industry continues to evolve in 2018. The integration of data and artificial intelligence is becoming an essential component of PR and communications strategies to analyze consumer behavior and content. Media databases give PR professionals a leg up on media and influencer targeting, distribution and relations. Look to these top five blog posts to boost the impact of your next pitch. 

Here are the top five blogs on Cision in July:  

1. A New PR Paradigm: The Secret of Owned Media

Beyond owned media, we’ve found that a hybrid model of earned and owned can boost performance. Think of it as owned media with a twist of earned.

2. How to Use Data-Backed Storytelling to Improve Your PR Efforts

Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to weave data points into your brand's storytelling strategies. 

3. Influencers vs. Opinion Leaders: Whom to Trust?

Do influencers still influence anyone in 2018? With that in mind, let's check who is truly influential today and whom you should pitch for better results.

4. PR in the Age of NewsBots: a Pitched Battle

In the (uncomfortably) near future, a far greater portion of news stories will be assembled and written by newsbots. What does this mean for PR?

5. 3 Memorable Digital Media Relations Campaigns to Learn From

Want to see some success on your next digital campaign? Check out these three memorable digital media relations campaigns you can learn from.

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About Marisa Abeyta

Marisa is a Senior Customer Content Specialist, SEO Certified team member and expert on press release distribution. She’s been with Cision since 2013. Connect with her on LinkedIn.