Dec 28, 2018 / in Comms Best Practices / by Tony Hardman

Happy Holidays! What a great month it's been for content on the Cision blog. December highlights include enhancements to Cision Communications Cloud®, tips on when to avoid sending a press release, a gift guide for writers and more. Check out the top five posts in December. 

1. Cision Communications Cloud Enhancements Enable PR to Measure True Business Impact

Without the ability to tie earned media efforts to business outcomes, leadership continues to invest in areas of marketing that show measurable results. 

2. How Boutique PR Firms Can Take a Big League Approach to Client Success

Take a look at the changing dynamics of those working in small to mid-sized PR agencies.

3. When Not to Send a Press Release

If your goals don’t align with press release distribution, you shouldn’t do it. Consider the following to help you decide.

4. How to Identify Influencers as Part of Your Earned Media Management Strategy

PR pros must shift their approach to identifying influencers by moving to use a consumer-first model. Find out how influencer graph can help.

5. 2018 Holiday Gift Guide: Unique Ideas for Journalists and Bloggers

We've compiled a few of our favorite gift ideas to help you find the perfect holiday gift for the writer in your life.


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About Tony Hardman

Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn.