CHICAGO, IL, November 9, 2006 – Bacon’s Information Inc., the leading provider of media research, distribution, monitoring and evaluation services, has unveiled its product roadmap for MediaSource7, an integrated, modular software platform that will deliver all of the company’s research, monitoring and evaluation products and services in a single, high-performance, feature-rich application. Extending the rich capabilities of their media management tools and award-winning evaluation expertise, the new MediaSource7 integrated services platform will be previewed for customers this winter and released in the first quarter of 2007.
Designed and built to meet the diverse needs of thousands of current clients and users, MediaSource7 is customizable with a wide variety of options for access to Bacon’s research databases, monitoring content feeds, evaluation services and a full range of basic-to-advanced software features. The offering is designed to improve the efficiency of corporate communications and help PR professionals improve reputations, sharpen their competitive edge and demonstrate the return on their communication investment.
The product roadmap for MediaSource7 stretches over several major releases in 2007, designed for customization, localization and international delivery. In its initial release, MediaSource7 will contain all of the core capabilities of Bacon’s existing MediaSource applications that users rely on today with significant performance, usability and product enhancements.
“While products and services in the marketplace have become increasingly similar, our essential differentiator and brand distinction continues to be our unwavering focus on the client,” stated Bacon’s Chief Executive Officer, Steve Newman. “MediaSource7 is the one solution PR professionals need, from the one company that has been a partner to the industry for over 70 years.”
“By integrating our best-in-class tools and expertise, MediaSource7 empowers organizations of all sizes to manage communications campaigns more effectively from start to finish with one easy-to-use online solution,” said Tim McManus, Bacon’s Senior Vice President of Product Management. “MediaSource7 delivers bottom-line benefits while freeing up the PR professional to focus on strategies and relationships that drive success.”
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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