Bacon’s | Multivision Fortifies Broadcast Monitoring Services with Expanded Access to Canadian Markets
CHICAGO, IL, November 13, 2006 – Building on a history of client-focused initiatives, Bacon’s | multivision, the leading provider of premium broadcast management applications today announced expanded access of its Canadian broadcast coverage. Augmented by Bowdens, the Canadian sister company under the Observer Group, the company is now able to provide the most extensive broadcast monitoring coverage throughout North America.
Organizations use Bacon’s | multivision broadcast management applications to monitor their news coverage, analyze the results, run reports and present their findings to key stakeholders. With monitoring capabilities that now extend across more than 100 local and national Canadian markets, Bacon’s | multivision has access to more than 2,300 news and public affairs programs and can track more than 350 radio and 150 television stations throughout Canada.
“Our public relations landscape is rapidly changing due to advancements in technology and the increasing velocity of global business,” stated Babak Farahi, Bacon’s | multivision President. “Today instantaneous communication, interdependent national economies and growing geographic reach have forced companies to implement comprehensive monitoring systems that will help manage global PR strategies.”
“With the public’s continued reliance on television as the primary medium for news, it’s critical that corporate communications executives have a dependable resource for effective global monitoring solutions,” stated Bacon’s CEO Steve Newman. “The combination of our Canadian and U.S. broadcast capabilities will strengthen our position as a leader and reflects our ongoing commitment to our clients whose needs drive us to continue delivering sophisticated strategies and diverse solutions.”
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.