WASHINGTON, D.C., March 27, 2006 – Bacon’s | multivision, the leading provider of premium broadcast management applications today announced the opening of its new full-service broadcast monitoring center and sales office located in Washington, D.C.
Organizations use Bacon’s | multivision’s broadcast management applications to monitor their news coverage, analyze the results, run reports and present their findings to key stakeholders.
The addition of a local office in Washington, D.C. provides specific services for the distinct political and issue-driven needs of the government sector. These services include monitoring coverage and relative mention at the market level, determining mind-share penetration in geographic markets for political charged issues, and providing video-proof of anything televised.
The new facility will be managed by Rick Lombardo, a 10-year veteran of the broadcast monitoring industry. Lombardo will be responsible for establishing relationships with and retaining business from organizations seeking diverse broadcast management solutions.
“With the public’s continued reliance on television as the primary medium for political news, it’s critical that government officials adopt an effective monitoring strategy,” stated Bacon’s CEO Steve Newman. “We look forward to enhancing our service offering to meet the unique needs of this market.”
“Bacon’s | multivision brings a new level of broadcast monitoring services to Washington D.C.,” added Caitriona Goss, Vice President of Business Development for Bacon’s | multivision. “Our in-depth media monitoring, advanced technology, quick turnaround and hands-on client service will satisfy the vital needs that communications professionals face each day managing risk and time-critical content.”
The Washington D.C. office is located at 529 14th Street, NW #923, Washington, D.C. 20045. The phone number is 202 393-6803.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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