Cision Experts Will Discuss PR Measurement and Social Media in Major Communication Conferences

 Staying Afloat in Social Media Sea  and New Measurement Analytics To be Subjects of Upcoming Industry Speeches and Panels

CHICAGO, June 4, 2008   Cision, the global leader in business and communication intelligence, will share new insights into two critical issues confronting today s public relations professionals   how to properly manage and engage with the social media explosion, and how to measure and assess impact and return on investment in public relations campaigns   at industry events across North America through 2008. Thought leaders from the company will appear at major events for communications professionals including:

  • The Digital Impact, co-presented by Cision, the Public Relations Society of America (PRSA), and Medialink, June 9-10, at the Marriott New York Downtown Hotel, New York, N.Y.
  • ExL Pharma s 4th Annual Public Relations and Communications Summit, July 14-15, at the Heldrich Conference Center, New Brunswick, N.J.
  • The 2008 Research and Measurement Conference, co-sponsored by Cision and the International Association of Business Communicators (IABC), Oct. 23-24, Toronto, Ontario, Canada.
  • The Point of Connection, PRSA International Conference, Oct. 25-28, Detroit, MI.

 We re in the middle of a revolution. With hundreds of millions of people interacting with social media   blogs, social networking sites and Twitter groups, RSS feeds, video sharing sites, wikis and more   communications professionals face a unique challenge: how to monitor and engage with this new universe that is very broad, complex, and quick to change,  said Stephen Debruyn, Vice President of Marketing of Cision North America.  And, as always, communicators face constantly increasing pressure to quantify the impact of public relations activities   to show how they re supporting business goals, affecting customer behaviors, burnishing corporate reputations, and providing ROI.  Details on topics and Cision speakers and panelists at near-term gatherings are as follows:

The Digital Impact

  • Not All Blogs Are Created Equal, Tuesday, June 10, 10:45 to 11:45 a.m., Marriott New York Downtown Hotel. Cision s Heidi Sullivan, director of electronic media, and Jay Krall, manager of Internet media research, will share knowledge about defining criteria and identifying the most relevant social media outlets, and how to set priorities, manage one s time, and most effectively engage with those outlets.
  • Staying Afloat in a Sea of Social Media, Tuesday, June 10, 2 to 3 p.m., Marriott New York Downtown Hotel. Cision s K.C. Brown, senior vice president, client development, will discuss monitoring ongoing communications, and tracking and evaluating the impact of social media conversations. For details and registration, please visit http://www.prsa.org/pd.

ExL Pharma s 4th Annual Public Relations and Communications Summit

  • Accurately Forecasting and Properly Assessing PR Performance with New Tools to Demonstrate ROI, Tuesday, July 15, 4 to 4:45 p.m., Heldrich Conference Center, New Brunswick, N.J. K.C. Brown will discuss how to uncover hidden obstacles to the effective measurement of PR activities, identify the most effective tools for PR performance measurement, how to measure PR s impact on corporate reputation, and how measurement can lead to the development of new and more effective creative strategies. For details and registration, please visit http://www.exlpharma.com.

IABC Measurement Conference and PRSA International Conference

  • Brown and Sullivan are also scheduled to speak on Communication Management and Measurement in Complex Organizations at the 2008 IABC Research and Measurement Conference in Toronto on October 23-24. Please visit http://www.iabc.com/education/conferences.htm for additional details.
  • Sullivan and Krall are scheduled to discuss strategies and tactics for engagement with social media at the 2008 PRSA International Conference in Detroit, from October 25-28. For further details and schedule, please visit http://www.prsa.org/conf2008/.

About Cision: Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.