PHOENIX, AZ, September 23, 2008
), a leader in on-line radio with 5 million unique visitors monthly, has teamed up with Cision, the leading global provider of media research, distribution, monitoring and evaluation services, to launch 13 episodes of PR INSIDER With Your Host Maureen Kedes
) premiering September 23, 2008, and airing live every Tuesday from 9-10 AM PST on VoiceAmerica.com s business channel. PR Insider
will provide listeners with a peak into the world of public relations from leading global experts. High profile guests in PR, Marketing, Advertising, and Media will join host Maureen Kedes, President of Vertex Communications, an L.A.-based PR firm. When Executive Producer Jon Missall of VoiceAmerica approached me to do this show, he originally wanted me to talk about my
PR track record. But I was much more fascinated with talking to other publicists whom I rarely get a chance to interact with, says host Maureen Kedes, I knew that if I could get my PR colleagues to break that 4th wall and talk openly about their campaigns, then I was on to something groundbreaking. Awareness of the PR machine that runs our media is widespread. Everyone knows we exist and understands a bit of what we do. But how cool to have the guests on who make it all happen. I am most proud of my powerhouse guest list and my amazing sponsor, Cision who dove in and took a risk on something new. PR Insider will feature global leaders in PR and media who will share anecdotes, stories as well as how to and how NOT to tips, gathered from their past and present campaign experience. The premiere episode, Media Circus
will feature guests Rita Cosby
, a triple Emmy Award winning journalist, best selling author, and special correspondent for, the nationally syndicated CBS show Inside Edition, and Fraser P. Seitel
, author of The Practice of Public Relations
, adjunct professor of PR at NYU, columnist at Odwyerpr.com, and managing partner of Emerald Partners Public Relations PR. Mr. Seitel was the representative for Brooke Astor s grandson, the Rockefeller family (during the recent imposter kidnapping), and Dr. Mel Levine during his sex scandal. Fraser Seitel and Rita Cosby will, along with host Maureen Kedes, take a look at the relationship between reporters, producers, anchors, hosts, journalists and the publicists when the story is big. Selling Sexual Harassment, another installment, features PR representatives for Michael Jackson, Kobe Bryant, and Monica Lewinsky, in a discussion of how to make your client shine when the going gets rough. Other shows will feature leading publicists who represent sports stars, major corporations, politicians, or are viral marketing whizzes themselves. Other topics discussed will include: damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, piggy backing corporate messages on to bigger media stories, creating buzz, fueling and maintaining the media circus, integrating a company s promotional department with their PR department. The show will take callers and email questions and have give-aways. Executive Producer Jon Missall of VoiceAmerica and its parent company Modavox notes, I view this launch as a long time association between Ms. Kedes and the network. We are thrilled to be breaking new ground and know that this is the kind of radio that listeners need and want. We plan on this show being around for a long time. Host Maureen Kedes is Founder and President of Vertex Communications Company, a Los Angeles based public relations firm. A graduate of Columbia University, Ms. Kedes began her career as an actress and spokes model aiming for a chance to see the world. Unfulfilled and wanting to use her education, she began working in PR in the mid 1990s. Since then, she has crafted some of the biggest media events of the past decade with celebrities and business VIPs from almost every arena. Some of her most noted campaigns include: Until There s A Cure Foundation (the AIDS bracelet); dbSound (Bridges to Babylon Rolling Stones tour); The Power of Two by Adidas (first fitness maternity line); Dog The Bounty Hunter (reality TV show); Krav Maga (Israeli self defense); Airhead Parts (in conjunction with VW and Disney s 50th Anniversary & the release of Herbie movie), and Hard Rock Hotel (for DC Shoes skateboard bomb drop ). For more information on PR Insider, log on to: PRInsider.biz About VoiceAmerica / Modavox:
(OTC.BB MDVX), Modavox is the leading producer and distributor of online talk radio content, streaming approximately 250 hours of live programs and scheduled replays weekly on its Modavox VoiceAmerica Network (http://www.voiceamerica.com). Modavox, Inc. (http://www.modavox.com
) is a pioneer in internet broadcasting, producing and syndicating online audio and video, and offering innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through its patented Modavox Central technology, Modavox “takes the search out of search,” delivering content straight to desktops and internet-enabled devices. Through its proprietary StreamSafe , WebcastWizard and Stream Syndicate tools, Modavox provides managed access for live and on-demand internet broadcasting and syndication, content management, online meetings, event management, enterprise communications and distance learning. Forward-Looking Statements:
This release contains “forward-looking statements” for purposes of the Securities and Exchange Commission’s “safe harbor” provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox’s actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox’s filings with the Securities and Exchange Commission.
For More Information:
VoiceAmerica: Jon Missall Executive Producer 480-294-6419 Jon.Missall@modavox.com Cision: Stephen Debruyn Vice President, Marketing 312-986-4974 email@example.com About Cision: Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.