Cision Experts to Headline PR Research, Monitoring And Social Media Events in Spring ’09

CHICAGO, IL, March 18, 2009   Thought leaders and research experts from Cision   the leading provider of media research, distribution, monitoring and analysis services to public relations professionals and other communicators   will examine new technologies and emerging trends in media intelligence, social media monitoring and measurement at major industry gatherings during the spring of 2009.

Peter Granat, chief executive officer of Cision Europe, will headline the third and climactic day of the Bulldog Reporter s 2009 Media Relations Summit, a national gathering of media and PR professionals, on Tuesday, May 19, at 8:30 a.m., at the Crowne Plaza Hotel, New York, NY. In  Web 3.0: Why PR Must Separate Hype From Reality,  Granat will discuss how  the next big thing  in technology may impact public relations practice and the potential benefits it will bestow on organizations and PR professionals. For more information on the event, visit

In addition, thought leaders from Cision US will discuss best practices in social media relations at industry events across the United States during the months of March, April , May and June 2009, including:

The 2009 Social Media Roadshow, sponsored by Sales & Marketing Executives International (SMEI), March 25 from 7:30 to 11 a.m. at the Minneapolis (MN) Airport Marriott Hotel. Jay Krall, Cision s manager of Internet media research, will speak and lead a discussion on the topic  Coming Out of Your Shell: How Marketers Can Find and Engage Customers With Real Influence Using Social Technologies.  The presentation is designed to help marketers better understand and utilize the 1:1 communication tools offered by social media. For more information, visit:

The 29th Annual Medical Communications Conference, presented by the American Medical Association, April 1-3 at the Hyatt Regency Tamaya Resort & Spa, Santa Ana Pueblo, NM. On Wednesday, April 1, at 3:15 p.m., Jay Krall will present  Healthcare and Social Media: How to Promote and Converse While Respecting Privacy.  He will cover issues such as how to discuss medical solutions directly with consumers on Facebook, Twitter and other social networks, and how to set up a  white box  social network protecting privacy during such conversations. For details, visit:

The PRSA Western District Conference, April 22-24 at the Hyatt Regency Newport Beach (CA). Krall will lead beginner and advanced breakout sessions on  Social Media Monitoring & Engagement  on Thursday, April 23, from 1:30 to 2:15 p.m. and 3:15 to 4 p.m. For more details, visit

The Inbound Marketing Summit, April 28-29 at the Hilton Financial District in San Francisco. In  Monitoring, Conversing & Measuring Results.  Krall will discuss how to get the most out of free and paid social media monitoring tools; how to respond quickly and effectively to both kudos and criticism; and he will provide an overview of social metrics and discuss how to decide which ones matter for your goals and campaigns. For more information and a schedule, visit

The PRSA Digital Impact Conference, April 30-May 1, 101 River View, New York, NY. Both Heidi Sullivan, Cision s director of media research, and Jay Krall will lead breakout sessions on Thursday, April 30. From 11:30 a.m. to 12:30 p.m., Krall and Steve Rubel, senior vice president of Edelman Digital, will lead the session  Leveraging the Power of Pull: How to Make Your Brand More Digitally Discoverable.  From 1:45 to 2:45 p.m., Sullivan and Sarah Evans, director of communications of Elgin Community College, will chair the session  Personality 2.0: How to Stay True to Your Brand   and Yourself.  For further information, visit:

The Conference Board Corporate Communications and Technology Conference, May 14-15, at the Westin New York Times Square. On Friday, May 15, from 10:30 to 11:30 a.m., Jay Krall and Robert Geller, senior vice president of Fusion PR, will speak on  Social Media Effectiveness: Engaging Your Target Audience and Getting Results.  For details, please visit:

The IABC 2009 World Conference, June 7-10, at the San Francisco Marriott. On Tuesday, June 9, from 2 to 3:15 p.m., Sullivan and Jason Falls, director of social media of Doe-Anderson, will lead a conference session entitled  Change Management 2.0: How a Social Media Strategy Smoothes the Bumpy Road of Managing Online Communication.  Details are available at:

About Cision:
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit or follow @Cision on Twitter.