Cision Experts to Address Social Media s Impact on Marketing and PR Best Practices at October Conferences

CHICAGO, September 30, 2011   Thought leaders from Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, will examine the impact of social media on the marketing mix, getting the most out of social platforms, and using tools and metrics to measure the effectiveness of PR at industry conferences during October 2011.

Earned and Owned Media s Powerful New Role in Integrated Marketing. Peter Granat, President and Chief Operating Officer of Cision North America, will present  Powering Your Story in the Age of Radical Integration  at the PRSA International Conference in Orlando, FL, on October 16 from 4:45 to 6 p.m. EDT. Sharing the podium with Jason Kintzler, founder and Chief Executive of PitchEngine, Granat will discuss and show how social media, social publishing, and the integration of paid, earned and owned media are amplifying the story-telling power of PR professionals.
See Granat s introduction to the session.
Learn more about the Radical Integration session at PRSA.

Optimizing Twitter Use in PR Settings. Heidi Sullivan, Cision s Vice President, Global Media Research, will appear on a panel examining  How to Make Twitter the Ultimate PR Platform  at PR News  Digital PR Next Practices Summit in New York, NY, on October 5 from 10 to 10:45 a.m. EDT. The panel will show how Twitter can help manage customer service issues, build a community of brand ambassadors, protect brand reputation and mitigate a crisis.
Learn more about the Twitter Best Practices panel session.

Proving the Value of Traditional and Social PR. Jay Krall, Cision Business Development Director, will be a panelist discussing  Research & Measurement Tools Prove the Power of Your PR Efforts  at the Association of National Cable Communicators Forum in New York City, October 6 from 11 a.m. to 12:15 p.m. Krall and his colleagues will discuss how those tools and metrics can prove the value of PR outreach efforts, with a special emphasis on social media activities.
Learn more about the forum.

 PR people are taking on a powerful new role within the marketing mix as earned and owned media grow in importance,  Granat said.  This October and in the following months, at industry events and our own webinars, Cision will examine the emerging tools, best practices and measurement methods that will drive this transformation. 

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit or follow @Cision on Twitter.