Cision Presents 30 Media, Marketing and PR Influencers Addressing the New Marketing Mix at Upcoming Event ‘The Future of Media: Radical Integration’

CHICAGO, August 19, 2011 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, will present The Future of Media: Radical Integration, a 60-minute virtual event that will examine the new marketing mix and how social media is fueling the integration of paid, earned and owned media on Tuesday, August 23, at 2 p.m. ET.

Thirty media, PR and marketing influencers from global brands like PepsiCo and Southwest Airlines to bloggers and agency executives like Todd Defren, and Ashley Swartz of Digitas will answer 15 critical questions about the future of all media including:

  • Is earned media playing a larger role alongside paid advertising and corporate-owned content in the new marketing mix?
  • How credible is social media?
  • What do PR people understand that other marketers traditionally haven t?

The event is designed to share insights, spark dialogue among marketers, and encourage debate around how social media is integrating  paid  (advertising, paid search),  earned  (news coverage, PR, word of mouth) and  owned  (corporate websites, branded content, fan pages) media.

 Social media has shifted and blurred lines between paid, earned and owned media, and forced all marketers   advertising and public relations experts alike   to rethink, reinvent, and radically integrate traditional disciplines into a new marketing mix,  said Peter Granat, President and Chief Operating Officer of Cision North America, moderator of The Future of Media: Radical Integration.  The traditional  silos  have been removed, which can create tremendous opportunity for evolving and expanding the role of PR. For example, PR professionals now have additional tools for providing quantitative analysis of their results. 

 In 60 minutes, we will examine the rise of earned and owned media; how  earned media  integrates disciplines like PR, direct marketing, sales and customer service; the factors that drive success in creating, delivering and sharing owned content; and the critical skills marketers need to earn the credibility and visibility that powers their story, strengthens their brands and drives positive business outcomes, Granat said. 

Learn more about and register for The Future of Media: Radical Integration.

See Cision s Peter Granat discuss the new role of earned media and how marketers are using it to  power their stories. 

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit or follow @Cision on Twitter.