Cision to Discuss Social Media Engagement and PR Measurement Best Practices at Spring 2011 Events

CHICAGO, February 23, 2011   Cision, the leading provider of PR software, services and tools for the media and public relations industry, today announced a series of PR industry conference appearances and sponsorships during spring 2011 that will define and discuss emerging best practices in social media engagement and overall communications campaign planning, monitoring, and analysis.

Cision experts in domains such as media and influencer research, social media engagement, and media measurement methodology will underscore the changes in corporate communications practice caused by the social web s integration of previously divergent disciplines such as public relations, advertising, marketing, sales, and customer service.

 There s one overriding trend in PR and marketing today: everything is becoming integrated. From paid to earned, print to digital, and owned to social, PR professionals must embrace a rapidly changing landscape that integrates all channels and leaves out none,  said Peter Granat, President and Chief Operating Officer of Cision North America.  At industry conferences, seminars and webinars throughout 2011, Cision experts will help make sense of this convergence, offering actionable insights about what is possible now and what to look for in the longer term to make marketing campaigns and social media engagement more effective. 

Spring 2011 appearances by Cision domain experts include:

March 1, 2011    Measuring the ROI of Your Social Media Efforts 

The PRNews PR Measurement Conference, National Press Club, Washington, DC
Heidi Sullivan, Vice President, Media Research, Cision North America, will participate in a panel session from 3:15 to 4 p.m. that will demonstrate how to define digital and social media outcomes, apply web and search analytics, analyze conversations and communities, and move beyond impressions measurement to audience engagement and behavioral metrics.

April 6-8, 2011    A 360-Degree Look at Best Practices for Measuring Hispanic PR and Social Media ROI 

Hispanicize 2011, Renaissance Hotel & Spa, Hollywood, CA
At Hispanicize 2011, the Second Annual Hispanic PR and Social Media Conference, Ms. Sullivan s panel will tackle questions such as how to monitor and measure PR and social media marketing campaigns; how to craft a measurable campaign for the Hispanic market; how to assess the impact that effective social media engagement can have on the bottom line; and how to determine ROI.

April 12, 2011    Under the Influence: Identifying and Targeting Social Media Influencers Who Can Make or Break Your Brand 

The PRSA Suburban Chicago Chapter, Sheraton Suites, Elk Grove Village, IL
Ms. Sullivan and Andrea Weinfurt, Cision Social Media Manager, will reveal how to define who is truly influential in the social media universe, and how to target these influencers. They will discuss how to use Google s AdWords, keyword searches, Klout, Technorati and other tools; the importance of engagement with Twitter followers and Facebook fans; how to find the most passionate of those followers and fans; and other best practices. The evening begins with a networking session at 6 p.m.

April 15, 2011    Social Media Monitoring, Measurement and Feedback 

The IABC Innovation in Corporate Communication and Social Media Summit, 3M Innovation Center, St. Paul, MN
Jay Krall, Cision Business Development Manager, will present the 2:30 to 3:15 p.m. session that defines: the difference between reach-centric and engagement-centric measurement; the metrics that measure engagement, and how to aggregate and analyze them; how to set attainable, realistic benchmarks for success based on the digital environment surrounding a topic or industry; and how to correlate online engagement metrics to revenue goals.

April 28, 2011    The Barcelona Principles and New Standards in PR Measurement 

The PRSA Western District Conference, Venetian Resort Hotel Casino, Las Vegas, NV
K.C. Brown, Cision Senior Vice President, Analysis Services, will lead a 3:30 to 4:30 p.m. breakout session that examines the continued need for measurement; what the Barcelona Principles are, and why they re important; and how and why PR practitioners should implement the principles. He will provide examples of how implementation of the principles positively impacted campaigns.

May 5, 2011    The Power of Influence: Find and Reach Key Influencers 

The PRSA Digital Impact Conference, The Sentry Center, New York, NY
Ms. Sullivan will lead a breakout session from 11:30 a.m. to 12:30 p.m. that reveals how PR professionals can identify and reach out to key influencers to make a real difference to their brands, including: how to use online tools and social metrics to identify those influencers; how to develop productive, sustainable relationships with them; and how to leverage those relationships to build social capital for your organization.

In addition to these appearances, Cision will be a sponsor of the PRSA Counselors to Higher Education Summit,  Leading the Conversation in an Age of Engagement,  April 13-15, 2011, and the PRSA Health Academy Conference,  New Rules of Engagement: Communicating Transparency, Quality and Healthy Lifestyles,  April 27-29, 2011. Both events are in Washington, DC. Learn more about Cision s upcoming PR-industry conferences.

Cision also presents regular PR webinars for public relations professionals on subjects such as Search Engine Optimization, influencer identification and engagement, and other social media and PR best practices.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit or follow @Cision on Twitter.