CHICAGO, June 13, 2012 Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced its 2012 list of the Top 50 Marketing and Public Relations Blogs in the U.S., based on the Cision Influence Rating, a metric that quantifies the impact of digital and traditional media influencers
Using social media metrics and our knowledge of the industry, we wanted to shine light on both well-known blogs and blogs that are building a strong following but may not be as familiar, said Heidi Sullivan, Cision Vice President, Global Media Research. With the Cision Media Database, we were able to find hundreds of blogs covering public relations, public relations industry and marketing. Then, we used the Cision Influence Rating s 360-degree view of influence to determine 2012 s Top 50 PR and Marketing blogs.
According to Cision research and the Cision Influence Rating, the Top 10 U.S. Marketing and PR Blogs in 2012 are:
Visit Cision Blog for the complete Top 50 list and Cision Influence Ratings.
The Cision Influence Rating aggregates in one place key social and traditional media influence metrics, and spans all media types. Its zero-to-99 rating is based on over 40 measures of influence, including data on Facebook Likes, Twitter retweets, unique visitors, inbound links, time spent on site, votes and comments, content sharing performance, and traditional media measurements like outlet circulation and audience size.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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