CHICAGO, April 19, 2012 Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced Seek or Shout(http://seekorshout.com/), a new online community that enables all content creators journalists, bloggers, freelancers, and PR and marketing professionals to collaborate with maximum productivity, immediacy and relevance.
Seek or Shout lets users seek expert sources to interview, products to review, and story ideas for content they re creating. It also lets them shout to share their content stories, blog posts, and campaigns with people who follow them or are interested in the topics that they write or post about.
It also gives content creators a central profile for collaborating with each other and with brands. They can clearly define their topics of interest, background, deadlines and needs and take back their inbox to reduce unwanted and irrelevant story pitches or proposals.
Seek or Shout is designed for a new breed of content creators for whom sharing and collaborating is second nature said Peter Granat, Chief Executive Officer of Cision North America. The social web is blurring the lines between journalists, bloggers, and all content contributors creating tens of millions of online influencers and making every company a publisher.
Today, many content creators wear multiple hats: traditional journalist, blogger, social media influencer, freelance writer, or developer of branded content. Seek or Shout is designed to offer this creative community the easiest and most productive way to find sources and information, develop ideas into stories, seek freelance opportunities, and share successes, he said.
Seek or Shout was refined and enhanced by Cision based on feedback furnished by content creators during an extensive Beta test process. It enables users to:
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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