Partnership brings amplification to Cision’s Content Marketing Suite
CHICAGO, August 27, 2013 Today Cision announced a new partnership with Outbrain, the web’s leading content discovery platform, to offer customers amplification tools via its new Content Marketing Suite. With the growing need for PR professionals to find new ways of reaching new audiences, Cision’s Content Marketing Suite provides a platform for companies to not only create branded content, but amplify it across multiple premiere publisher sites like CNN, NBC News, and Rolling Stone.
Through the new alliance, the suite takes links to the branded content from a company’s social newsroom and other owned and earned media sites and places the links as recommended stories on Outbrain’s premium network of publisher sites. The Outbrain Amplify solution finds the right audience for content while they are actively looking for something new to discover. It then optimizes based on engagement, so the more interesting the content is and the more traffic it drives, the more the content will be recommended to readers.
“As leaders in content marketing, we’re very happy to make our amplification tools available to others and especially Cision,” said Gregg Freishtat, Senior Vice-President, Strategic Alliances at Outbrain. “They bring together many elements to get a story out, and we can help them to magnify their impact with the most relevant and engaged audiences.”
Cision’s Content Marketing Suite now integrates with a company’s Google Analytics account to provide robust metrics number of pageviews, unique visitors, clicks and impressions to show how the campaigns are performing on its social newsroom and amplification tools.
“Many PR Professionals have been executing content marketing strategies for a long time while others are just starting,” Cision CEO Peter Granat said. “Cision partnered with Outbrain to add new tools to our Content Marketing suite that make it easy to uncover new, engaged audiences and help brands to power their story.”
Cision’s content marketing suite is available by subscription through CisionPoint, Cision’s Marketing and PR software platform. To learn more visit http://us.cision.com/content-marketing
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visitwww.cision.com or follow @Cision on Twitter.
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