Local PRSA Conferences will Feature Cision Experts Discussing Content Marketing & Media Measurement
CHICAGO, March 28, 2013 Thought leaders from Cision the leading provider of cloud-based PR software, services and tools for the marketing and public relations industry will examine trends in content marketing and media measurement at industry conferences.
Brandon Andersen, Cision s Global Product Manager, will lead a panel discussion on Content Marketing: The Future of PR and Marketing at the PRSA 2013 Western District Conference, April 18-20, 2013 in Scottsdale. The panel will focus on how to create and leverage content to boost brand awareness and drive conversions.
Later in the month, Cision s KC Brown, General Manager, Cision Global Analysts, will address Chicago PRSA chapter members in a meeting focusing on how news coverage drives social conversation.
Cision will also be present at these April and May events:
The Counselors to Higher Education (CHE) 2013 Senior Summit offers networking opportunities and professional development seminars on topics impacting higher education communities.
The PRSA Health Academy Conference offers attendees networking opportunities and professional development sessions with a focus on public reporting, preventive care and changing legislative guidelines.
The PRSA 2013 Travel and Tourism Conference provides attendees with an opportunity to stay on top of changes in the media, market and technology.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visitwww.cision.com or follow @Cision on Twitter.
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