Renowned strategists from some of America s most loved brands provide branding principles illustrated by Gapingvoid
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released Branding Rules, an eBook that captures branding principles from 14 industry leaders, with illustrations by renowned cartoonist Hugh MacLeod of Gapingvoid.
Branding strategists from some of today s most well-known brands like The American Red Cross and charity: water, as well as industry leaders, including Laura Ries, Shel Israel, Scott Monty, C.C. Chapman and Chris Brogan, were all asked one question, If you could impart only one piece of branding advice, what would it be? The answers were as varied as the backgrounds of the people asked. Their advice sometimes included tactical measures; other times, it simply recommended a certain perspective toward branding itself or toward the people who receive the marketing message.
A sampling of the branding rules includes:
This eBook gives marketers insights from some of today s most savvy branding experts, empowering them to refine and improve their companies brands said Vocus Chief Marketing Officer You Mon Tsang. A brand is much larger than a logo or tagline. It s the customers opinion of a company, and that makes branding a very nebulous concept for many people. Without a strong brand, all other marketing initiatives fall apart.
Marketers know that branding is their secret sauce. Although it can be difficult to define, it is a large component of marketing success. A brand is an accumulation of all the thinking, positioning, brainstorming and planning needed to create a relevant experience that connects with prospects and customers. Branding Rules defines branding success for marketers in succinct rules to follow every day, illustrated by interesting cartoons by Gapingvoid, a company made famous for its illustrations for TechCrunch, Cisco and Intel.
The Branding Rules eBook is available for free download here.
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