Conference focused on actionable tips from brand awareness and lead generation thought leaders in the digital era through more than 50 sessions for 850 attendees
Vocus, Inc., a leading provider of cloud-based public relations and marketing software, played host to marketing and public relations professionals at Demand Success 2014, a two-day conference held at the Gaylord National Resort and Convention Center in the Washington, D.C. metro area from June 5 6. The conference offered over 50 sessions on PR, marketing and social media and provided various networking opportunities and hands-on training prior to the main event to more than 850 industry professionals.
Every year we try to provide the marketing and public relations community with the best industry-leading speaker lineup and programing in order to drive success in an ever evolving landscape, said Vocus Chief Marketing Officer You Mon Tsang. It s important for us to lead the conversation on the latest trends and offer actionable tips for our community to continue progressing and innovating.
The conference featured some of the industry s top thought leaders, including Randi Zuckerberg, former Facebook marketing lead and author of Dot Complicated; Avinash Kaushik, Google s digital marketing evangelist; Adrian Grenier, star of Entourage and co-founder of SHFT; and Judy Smith, renowned crisis communicator and inspiration for the TV series Scandal, among many others.
In her keynote, Zuckerberg discussed how the digital world has made life more complicated, especially for marketing and PR professionals who manage brands in real-time communications. She shared her unique perspective on untangling industry professionals wired lives while addressing the multifaceted complications in the socially transparent world we live in.
Other highlights came from Kaushik, who discussed how precision measurement and testing can help marketers deliver leads and build a superior online presence, and Smith, who offered expert advice on PR and crisis communications. Kaushik presented attendees with ways to leverage digital platforms and data to outsmart competitors and achieve measurable, financial results with social media, content and other digital marketing. Smith shared best practices based on her experiences, which include the prosecution of former Washington, D.C. Mayor Marion Barry, the President Clinton scandal involving Monica Lewinsky, and the Enron congressional inquiry.
Each year, Vocus Demand Success conference sets the bar higher, said AAA National Office Managing Director, Public Relations Yolanda Cade. Engaging sessions with industry thought leaders and cutting-edge insights make this a can t-miss event for my team each year.
“From the content to the networking, Demand Success 2014 was comprehensive and worthwhile, said Shorty Awards Senior Supervising Producer Natan Edelsburg. Adrian Grenier’s keynote, the Ignite Talks with Cox Communications’ Martin Jones, Pasticity s Jennifer Moss and more helped me to understand exactly what I need to do to achieve the marketing goals our company has set in place.”
Demand Success focuses on helping marketing and public relations professionals gain the intelligence they need to continue their success in a competitive and evolving industry. This year s sessions showed professionals how to turn branded materials into highly visual and sharable content, deploy innovative online strategies, build brands, and measure efforts to produce more leads and ROI.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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