The leader in voice over IP networking technology utilizes software for the third year to conduct integrated social media marketing and campaign measurement
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced that AudioCodes, a telecommunications technology leader, will use the Vocus Marketing Suite to improve its customer relations through integrated marketing for the third year. Established in 1993, AudioCodes is a market leader focused on Voice over Internet Protocol (VoIP) network products and technologies. Using the Vocus Marketing Suite, AudioCodes improves customer communications through social media, automates campaigns, and measures results.
In the past, we found it difficult to effectively integrate social media into our marketing ecosystem and create structured campaigns that could be measured, said AudioCodes Senior Director of Marketing Alan Percy. The Vocus Marketing Suite allows us to pre-load campaigns, and then monitor the results in one easy-to-use interface. With the software, we re able to easily stay in touch with our customers and see what others are saying about us in one dashboard.
With a focus on social media marketing and campaign measurement, AudioCodes relies on the powerful social and campaign tools within the Suite. The marketing team utilizes the Buying Signals and Recommendation Engine features to strategically monitor social media and connect with customers and prospects. The Campaign Management tool within the Vocus Marketing Suite allows AudioCodes to set up multiple campaigns, helping them reach networking technology decision-makers and monitor results in real time on one easy-to-read screen.
AudioCodes designs, develops and sells advanced voice over IP (VoIP) and converged VoIP and Data networking products and applications to Service Providers and Enterprises. AudioCodes products are deployed globally in Broadband, Mobile, Cable and Enterprise networks. For more information, visit www.audiocodes.com.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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