DMA Attendees Get First Look at Social Network Assessment Platform (SNAP) Leveraging Visible Intelligence and Content from LexisNexis to Measure Circles of Influence on Social and Traditional Media
LAS VEGAS DMA (Oct. 15, 2012) Visible Technologies , a leader in social media monitoring and analytics, today announced that BBN, an industry pacesetter in large-scale digital marketing solutions for business-to-business marketers, has selected the Visible Intelligence Platform and content from LexisNexis to power its SNAP Social Network Assessment Platform. DMA attendees can preview the new solution today at the DMA B2B Symposium in Booth #1144.
The SNAP application, powered by Visible Technologies unique social media content and analytics, enables B2B brand-builders to assess social discussions relevant to their products and services. SNAP provides a clear understanding of the social dialogue for B2B brands, guidance on how to reach key influencers and an analysis of the impact of their programs. Visible s technology is used to provide influencer identification across social media channels, which are tracked and measured against business requirements (such as vertical market or advertising channel). The data and measurements are analyzed and delivered by BBN to measure and optimize campaign performance for B2B brands.
At our core, BBN connects marketers with business-decision makers throughout the cycles of purchasing decisions, said Scott Roulet, Co-Founder and Senior Vice President of BBN. Our alliance with Visible Technologies and LexisNexis will provide marketers the information needed to better align with thought leaders who influence purchasing cycles while creating a more engaging experience for their brands.
The Visible platform is advancing the use of social media analytics in this new solution from BBN and LexisNexis. BBN is driving B2B digital marketing innovation; their selection of Visible to power SNAP is a testament to the social media technology and capabilities we deliver to all parts of the media and marketing space, said Richard Pasewark, CEO of Visible.
The collaboration of BBN, Visible Technologies and LexisNexis provides B2B markets with an innovative combination of social and traditional media intelligence and marketing solutions, said Tom Ogburn, LexisNexis vice president and managing director for Business Insight Solutions. The partnership provides clients with unmatched insight into trends and influencers from traditional or social media sources, to a campaign or event.
Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access the world s largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. Cision, which recently combined with Vocus, also represents the Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers and maintains offices in Canada, England, France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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