By analyzing current conversations, keywords, hashtags and trending topics on Twitter, Cision identifies and ranks the most influential content marketers in the U.S.
CHICAGO (Dec. 08, 2014) Cision, a leading provider of cloud-based public relations and social software, today released its Top 50 Content Marketing Influencers on Twitter list. According to the Content Marketing Institute, Content marketing s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It s one of the most prevalent modern marketing and PR tactics used by brands today, with nine out of 10 organizations utilizing it, according to a Content Marketing Institute and MarketingProfs study.
With the vast majority of brands implementing content marketing, experts in the field are shaping strategies and driving tactics for millions of brands worldwide. This list outlines the 50 most influential content marketers on Twitter in the U.S. as identified by Cision s Influencer Search tool. This real-time tool analyzes current conversations, keywords, hashtags and trending topics on Twitter to identify and rank individuals influence by topic.
Influencers featured on this list have diverse professional backgrounds and includes content marketers, public relations practitioners, entrepreneurs, marketers, freelancers and more. Their combined expertise has created best-selling books, highly-respected blogs and inspirational conference keynotes that help push the public relations industry forward.
Content marketing is a foundational component of modern PR, said Cision Chief Marketing Officer Mark Thabit. With audiences suffering from an overwhelming amount of content fatigue, it s those PR pros that do content marketing right who will stand out in 2015. This list allows practitioners to easily follow, learn from and engage with the leading content marketers today.
The top 50 social media marketing influencers on Twitter (in alphabetical order) are:
To learn more about each content marketing influencer, read the full analysis here.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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