Leading marketing research and advisory firm to strengthen its position as a key resource for marketing professionals with Vocus software
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced that global marketing research and advisory firm Demand Metric, a company that serves more than 38,000 marketing professionals, will use the Vocus PR Suite to enhance its reputation as a leading source for cutting-edge marketing research for industry professionals.
Using the PR software, Demand Metric will be able to quickly and easily identify media, influencers, trending topics and publicity opportunities in an effort to position itself as a trusted resource for marketing professionals.
We produce excellent research and content, but few outside of our membership base are aware of our work, said Demand Metric Chief Analyst Jerry Rackley. As an organization, we re becoming more intentional about sharing the great insights from our research with the media and other influencers, and the Vocus PR Suite is the engine that will allow us to extend reach and increase exposure for the content we re producing.
Vocus has a strong reputation, enjoys great awareness, and provides the full spectrum of solutions and services Demand Metric needs to accomplish our objectives, continued Rackley. As marketers, we understand how difficult it is to achieve a position of strength and maintain it like Vocus has. We respect that and want to ally ourselves with organizations that model what we teach through our research and advisory services.
The Vocus Media Database contains in-depth profiles and contact information for more than 1.4 million journalists, bloggers and influencers, allowing Demand Metric to connect with highly targeted marketing and business media. To complement this, Demand Metric will utilize the Suite s Recommendation Engine to identify and engage with industry influencers interested in its compelling content. Sharing relevant content with these audiences allows Demand Metric to build its reputation and earn more influence in the marketing industry.
About Demand Metric
Demand Metric is a global marketing research and advisory firm serving a membership community of more than 38,000 marketing professionals, CEOs and business owners with advisory services, 100+ research and benchmarking reports, 20+ consulting methodologies, 50+ training workshops and courses, and a library of 500+ practical tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Its 1,200+ corporate clients range from start-ups to consulting firms to members of the Global 1000. For more information, visit www.demandmetric.com.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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