Leading transportation and traffic management company consolidates its marketing initiatives into one powerful marketing automation platform
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, customer Econolite Group, Inc. uses the Vocus Marketing Suite to strengthen its position as a leader and authoritative resource among engineers, publications, elected officials and decision makers within the transportation industry.
Vocus enables us to leverage a single source for most of our marketing and communications needs, explained Econolite Group Director of New Media Frank Provenzano. Before Vocus, we contracted with multiple service providers. Now we can easily send out emails, distribute press releases, and track the results of all our efforts with one tool.
To integrate multiple tactics, Econolite Group uses the suite s Campaign Management tool to centralize its email marketing, social media outreach, press release distribution, and other activities, as well as assess the effectiveness of each channel in real time.
News Releases help Econolite Group position itself as a thought leader among its target audience. Vocus news releases feed to major search engines like Google, Yahoo! and Bing. They re also sent to major trade publications in the transportation industry.
Econolite Group s marketing team uses the solution s Integrated Email functionality for segmenting, building messages, A/B testing and email tracking to keep its audience up-to-date and informed about the company s news and resources.
The company began using the Vocus Marketing Suite in January 2013.
About Econolite Group
Econolite Group (www.econolitegroup.com) continues to be at the forefront of the Intelligent Transportation Systems (ITS) evolution, enabling the global deployment and implementation of smart mobility strategies. Established in 1933, Econolite Group is a pioneer in the transportation management and evolving ITS industries. Econolite Group s nine-decade heritage of excellence and transportation firsts is unrivaled. This foundation, combined with its commitment to quality, innovation and brand leadership, remains at the core of Econolite s continuing strategy for growth and increasing its capabilities to benefit customers worldwide.
Econolite Group s focus has always been to provide customers with the best possible ITS solutions. Its mission, brand promise, and breadth of products reflect its unwavering commitment to provide customers with the solutions that increase mobility, safety and enhance quality of life. Econolite Group and its group of companies; Econolite, Econolite Canada, and Aegis ITS, combine unparalleled ITS industry experience with software, hardware and systems engineering capabilities to provide one of the broadest portfolio of ITS solutions..
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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