Fix Your Broken Content Strategy  Webinar With Arik Hanson Announced

Content marketing expert Arik Hanson to discuss how to consistently create winning content during upcoming Cision webinar

Cision, a leading provider of cloud-based public relations and social software, today announced its  Fix Your Broken Content Strategy  webinar on Nov. 13 at 2 p.m. ET featuring Arik Hanson, principal of marketing and communications consultancy at ACH Communications. This instructional, hour-long webinar will teach public relations (PR) practitioners how to create compelling social content, the pros and cons of outsourcing and insourcing, and how to improve their content strategy for the long term.

Content is king and every brand wants to leverage it for maximum results. To produce quality content on a consistent basis, PR practitioners need more than luck, but a winning content strategy. During his upcoming webinar, Hanson will teach attendees how to plan, create and amplify content, measure its impact, and easily replicate success.

All Cision webinars are free and open to the public. Register for the webinar by clicking here. On-demand replays of the webinar will be available to registered attendees for three months. An archive of recent webinars is located here.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.