The 164-year-old publishing company to utilize the Suite s social media, email, landing page and SEO features to connect with locals, tourists and small to medium-sized businesses
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced Herald Publishing Company, Inc. has selected the Vocus Marketing Suite for its marketing automation needs. Established in 1850, the Tecumseh, Mich. local publishing leader will use the platform in support of its four brands, including a new business unit, Herald Brand Marketing.
Known for its award-winning journalism, photography and design, the longtime publisher of The Tecumseh Herald and Homefront Magazine, and owner of Downtown Printing, recently launched Herald Brand Marketing to leverage the expertise of its creative, editorial and advertising teams to provide high-caliber marketing, Web design and print services for local businesses. In crafting a cohesive strategy to unify all four business divisions while bringing the latest to market, Herald Publishing Company selected Vocus Marketing Suite for its comprehensive suite of tools and high-quality support.
Our traditional print company has evolved over the last century and a half, and is much more digitally focused today, said Herald Publishing Company Advertising Manager Joseph Romero. With that evolution and the onset of new brands, comes a more sophisticated marketing strategy that needs a powerful marketing automation tool to drive success.
With Vocus, we re getting high-quality software, coupled with comprehensive support and training, to execute our email, social media, landing page, SEO and content monitoring marketing, continued Romero.
Herald Publishing Company s marketing team will use the Suite s Integrated Email functionality to power its comprehensive email marketing, including segmented campaigns, Message Builder , A/B testing, social sharing and email tracking with Google Analytics integration.
The Suite s Landing Pages tool will also be used to drive, track and measure action on email, social and website initiatives, while Local Listings will be used to maintain accurate, updated information on the hundreds of local sites listing Herald Publishing Company s businesses. The one-stop resource will manage these profiles in one dashboard.
Herald Publishing Company began working with Vocus in April 2014.
About Herald Publishing Company
Located in Tecumseh, Herald Publishing Company, Inc. provides locally focused publishing and marketing opportunities to Southeast Michigan. Like no other source, it understands the people, places and rich heritage of Tecumseh and surrounding areas. Herald Publishing Company has several business brands that all work together to celebrate the charm of small-town living. The brands include The Tecumseh Herald, Lenawee County s oldest newspaper (since 1850); Homefront Magazine, focused on Tecumseh Area Living; Downtown Printing, servicing small to medium-sized businesses; and Herald Brand Marketing, a new Southeast Michigan marketing agency. The combined efforts serve as a multi-dimensional source of premiere story telling in Lenawee County and surrounding areas.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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