Acquired by Vocus and Cision on September 15, Visible Technologies releases major update to its social intelligence platform
CHICAGO, IL, September 30, 2014 Visible Technologies, the leader in social media analytics and engagement for enterprise marketers and agencies and member of the Vocus and Cision software product line, today announced enhancements to Visible Intelligence (VI) with its September 2014 product update. These new enhancements allow users to better leverage VI for their marketing and business needs through the extension of streamlined and customizable workflows, agile social segmentation, uploading Owned Content into VI through the API, and the addition of Instagram monitoring and analysis.
With Visible Technologies acquisition by Vocus and Cision, its enterprise social media intelligence platform Visible Intelligence adds a large array of social media solutions to the companies powerful PR and marketing communication tools. The September 2014 update enhances this robust platform to further expand brands social media monitoring, analysis and engagement tools.
Seamless social media intelligence can give every business a leg up on the competition, said Visible Director of Product Strategy Michael Maziarka. We always strive to give our customers tools that help them achieve success in their day-to-day business by learning from and engaging within social media. Our latest updates make it even easier for customers to evaluate and adjust their marketing and social strategies.
Highlights from the September VI product update include:
Coupling Visible s social intelligence platform and insights experts with Vocus and Cision s powerful PR tools, brands now have access to a truly comprehensive solution for tracking and analyzing earned, owned and paid media that elevates brands and drives business results.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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