Automated communications workflows, customized lead scoring and a CRM integration makes marketing automation a reality for growing enterprises
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced its Spring 14 Vocus Marketing Suite updates including an integrated marketing automation solution to attract and engage prospects, nurture and convert customers, and measure and improve campaign effectiveness. Already a leader in multichannel marketing with industry leading tools, this evolution of the Marketing Suite adds three critical components, including automated workflows, lead scoring and a CRM integration.
Since many industry solutions are focused on catering to the largest enterprise customers, the updated Marketing Suite was created to provide mid-sized growing companies with suitable automation options as opposed to the complex, scaled-down versions of large enterprise automation solutions prevalent in the market.
Growing enterprises need real automation solutions to simplify the core activities that attract quality leads and drive revenue across their multi-channel marketing efforts, said Vocus Chief Marketing Officer You Mon Tsang. We ve seen that the vast majority of mid-sized businesses did not have the resources or personnel to optimize the automation software available in the market. The existing solutions often required adding a dedicated employee or deep technical understanding to successfully implement. Unfortunately, this is not a reality for many businesses. Vocus goal with the Spring 14 update of the Marketing Suite is to bridge this gap by offering an approachable, but comprehensive solution to help bring automation to the masses.
The updates included in the Spring 14 release provide marketers with three core automation benefits:
To learn more about the Vocus Marketing Suite Spring 14 release, please visit www.vocus.com/software.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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